At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.?
This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.
Reporting to Head of Events, Activations and Talent & Influencer Engagement
Peacock is seeking an experienced, creative and collaborative cross functional leader to oversee the influencer engagement work across Peacock publicity and marketing. In this role you will be developing best practices to ensure strategic implementation around our work with content creators. The ideal candidate is someone with a strong talent background who has extensive experience working with content creators across social platforms. They thrive in a fast-paced environment, love entertainment, cultural trends and being part of a high performing team.
Essential responsibilities could include, but are not limited to:
- Develop and drive a framework around influencer engagement across Peacock publicity & marketing inclusive of internal process, pay, deal structure, posting requirements, etc.
- Provide creative and strategic guidance to key cross functional partners, collaborating with marketing, PR, social, and media counterparts to build effective and earned media driving influencer campaigns
- Work with cross functional partners to scope project size to inform budget, ensure strategic alignment, and that creative inputs and timelines are met
- Oversee and build a roster of external agency partners
- Have a pulse on the social trends, influencer and competitive landscape, identifying up and coming talent and content creators with brand ambassador potential
- Use creative judgement to influence initial ideation and briefing process
- Accountability for recapping and tracking of campaign work, provide analysis to inform future work
- Partner with Ad Sales to bring content creator opportunities into client campaigns