Provide regular progress reports to senior management on all activities. Continuously review programs, audit projects and tactics within an annual plan for quality, track projects for impact to intended goals, as defined in the project plans, and provide consultative advice to cross-functional partners and stakeholders.
Plan, lead and facilitate meetings and strategy sessions with Product and other stakeholder teams.
Serve to ensure cross-functional Marketing teams are following defined protocols.
Oversees the execution of the product lines’ respective strategic marketing plans inclusive of the annual go-to-market plan for the year, ensuring that timelines and key performance indicators (KPIs) are being met. Works with the team to execute initiatives and ensure plans are executed and objectives are met. Ensures that project closure is completed, and works with the team to discuss and evaluate the programs implementation processes and programs process improvements. Responsible in archiving project records and deliberations.
Consult with the Product teams on a regular basis to address changes in the market or regulatory landscape.
Works with the Creative Services team to develop creative briefs for new creative approaches based on industry standards and relevant product data. Has oversight of all marketing channels for brand consistency. Owns the health education, provider and sales marketing initiatives with support from Marketing Specialist.
Monitor inter-connected programs/project work product, outcome and interplay to be able to make necessary enhancements or modifications as appropriate to ensure alignment with department objectives. Coordinate cross-program/project activities as necessary.
Submits ongoing reports to Product Strategy, Sales and Marketing (PSSM) leadership on active go-to-market efforts and performance. Leads and facilitates periodic status meetings.
Responsible for vendor management as necessary and as relates to assigned programs.
Perform other duties as assigned.