Develop and lead the strategy a social media and influencer strategy built on analytics to support the business plan and global communications plan - Manage the relationship with Red Roof's external partners including Paid Media/ Advertising, Social Media and Influencer/ Affiliate Relations - Manage social media strategy and content implementation - Track and report media and social media activity and ROI - Analyze and aid the direction of creative performance of advertising efforts to improve o...
Duties and Responsibilities
· Develop and lead the strategy a social media and influencer strategy built on analytics to support the business plan and global communications plan
· Manage the relationship with Red Roof’s external partners including Paid Media/Advertising, Social Media and Influencer/Affiliate Relations
· Manage social media strategy and content implementation
· Track and report media and social media activity and ROI
· Analyze and aid the direction of creative performance of advertising efforts to improve overall performance of program
· Support crisis response/issues management activities in close coordination with regional teams, legal, safety and security, and other internal stakeholders
· Manage a team of internal and external partners to execute social media and paid advertising vision from ideation to launch
· Create visual assets and other creative and copy requests, as needed
· Additional projects as needed
Qualifications
· Bachelors Degree in Marketing, Public Relations, Communications, or equivalent work experience required
· 4 to 5 years of experience in a communications, marketing or public relations role
· Strong copywriting and editing skills and experience
· Excellent verbal communication and engagement skills
· Proficiency with social media outlets, Microsoft Office, social listening tools and content management
· Graphic Design abilities and photography skills
· Detail-oriented, able to multi-task and handle high-stress situations
· Self-motivated, social, and have a positive attitude
· Ability to work in a team environment, handle multiple tasks, and complete tasks quickly and effectively
· Open to travel to attend job-specific conferences/educational opportunities