This position is responsible for developing and managing insight generation, quantitative and qualitative analysis, and reporting strategies and methodologies across the Global Architectural Marketing Organization and potentially other divisions in support of our omnichannel marketing and customer experience goals. Ultimately, this role will play an instrumental part in S-W’s digital and marketing technology journey via the development and execution of reporting and analyses to help drive busine...
POSITION SUMMARY
This position is responsible for developing and managing insight generation, quantitative and qualitative analysis, and reporting strategies and methodologies across the Global Architectural Marketing Organization and potentially other divisions in support of our omnichannel marketing and customer experience goals.
Ultimately, this role will play an instrumental part in S-W’s digital and marketing technology journey via the development and execution of reporting and analyses to help drive business and customer value for Sherwin-Williams.
This role partners closely with internal partners and agencies to help develop, guide, and implement measurement, analytic, and optimization strategies to exceed our customers’ expectations across their entire journey. This role will work as part of a team to devise approaches to meet requests and then oversee or deliver high-quality, credible analyses, leveraging transactional, behavioral, and demographic data.
This role has a broad focus, from the measurement of marketing activity and analysis of behavior across the entire customer journey (sites, apps, in-store, marketing, sales, transactions, etc.) to continuous optimization recommendations and marketing program reporting, and other business ROI evaluations.