• | Builds and maintains relationships with local officials and community organizations such as schools, nonprofits, service clubs, and chambers of commerce to build brand awareness. | |
• | Plans special events and celebrations in support of individual branches to help meet goals and promote brand awareness and visibility. Works with the Marketing Department to develop marketing strategies for events, branch grand openings and ongoing member acquisition strategies that support the credit union's goals. | |
• | Develops and implements strategic planning and evaluation of communication and marketing activities. | |
• | Designs, drafts and manages unique community relations campaigns. | |
• | Analyzes, develops, and presents creative and innovative approaches to developing communication strategies to reach and engage members and the public to increase brand awareness. | |
• | Reviews community relations activities and utilizes resources to provide analysis of results; these statistics will be reviewed to identify success and pitfalls to support future success of campaigns. | |
• | Provides lead direction to staff on community relations activities; prioritize and coordinate deliverables (fliers, branch communication, member communication, etc.) with internal and external resources; review work for accuracy and content; evaluate projects, activities and processes. | |
• | Working closely with departments and subject matter experts, develop and execute community relations campaigns. | |
• | Manages the community support functions by researching available opportunities and making recommendations for each branch market area. | |
• | Represents the credit union at community events and acts as a brand ambassador, evaluating and selecting appropriate communication and styles for targeted audiences, supporting the credit union’s mission, services and values. | |
• | Develops and modifies strategies that support department objectives and goals. Prioritizes and coordinates work assignments; reviews work for accuracy and content; evaluates projects, activities and processes. | |
• | Writes and supports communication plans, website copy, newsletter articles, speeches, editorial copy, presentations, press releases and general copy; acts as primary contact for media. Responsible for crafting and pitching stories to members of the press. | |
• | Works with web team to update relevant pages, including promotions for community relations events. | |
• | Reviews, coordinates, oversees, and responds to sponsorship, donation and other requests. | |
• | Facilitates community-driven campaigns for the credit union and the foundation. | |
• | Acts as key contact and manages SEG relationships; arranges onsite visits to SEGs and works with branch managers to establish and support Smarter Banking at Work relationships. | |
• | Serves as chair of credit union’s charitable foundation and creates events to support charities and gain public attention and increase employee participation. | |
• | Sits on the boards of directors or committees of key charities and/or community organizations. | |
• | Conducts research and stays current on local community trends, needs, and issues that might impact the credit union’s brand. | |
• | Develop and maintain a database of community contacts, partnerships, and collaborations. | |
• | Coordinate and oversee the organization's participation in community sponsorships, donations, and partnerships. | |
• | Prepare reports documenting community relations activities and their impact on the organization. | |
• | Mentors the Community Relations Specialist l & II positions as hired. | |
• | Required to work with internal departments and vendors to support crisis management efforts. |