Job Abstract

Under general supervision of the communications and marketing director, this position manages content and maintains the look and feel of the city’s public website using a content management system.

Designs and develops web content including webpages, forms, surveys, menu items, images and videos for the city website and its subsidiary websites. Maintains appropriate documentation. Stays abreast of emerging technology. Abides by City of Fairfax standards and security policy in the execution of all duties.

Creates and manages engaging content that aligns with organization’s branding strategy and addresses the needs and interests of internal and external stakeholders. Advises city departments on the most effective methods for presenting content on the web.

Collaborates with team members to develop a content strategy that promotes user engagement.

Uses web tools to maximize search results, optimize content for search engine optimization, and analyze user engagement. Monitors web traffic and metrics to identify site best practices. Ensures content is current, functional, appropriate, and accurate.

Analyzes business needs and develops, enhances, and updates the city website accordingly.

Ensures website is compliant with ADA standards.

Conduct user training on website publishing best practices.

Develops web-based applications using CMS tools and features to enhance customer service and expand capabilities for conducting business online.

Designs, develops, implements, and maintains electronic forms and form routing applications.

Develops internal guidelines, processes, and standards for the design, enhancement, upgrade, and maintenance of the city website to ensure consistency with city web standards.

Performs needs assessments and develops user requirements to meet organizational goals.

Trains and orients department staff in the content and use of the city website and trains staff in the use of associated web applications.

Maintains positive working relationships with stakeholders and manages webpage content and design.

Researches and evaluates new Web technologies and design concepts that can be used to improve the functionality and reliability of the city website.

The web content manager will build strong relationships with city staff from all departments, learning their operations and identifying corresponding website needs. This is not an internet architect position.

The duties listed above are intended only as an illustration of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.

Bachelor's degree in communication, journalism, graphic design, or computer science, or a related field, plus five years of progressively responsible experience in digital communication.

Necessary Knowledge, Skills, and Abilities:

Strong proficiency in Adobe Creative Suite programs and other graphic design software.

Experience in providing internal and external communications for government agencies or corporations.

Proficiency in website development, social media management, and web content management systems.

Excellent oral and written communication skills, with the ability to adapt content for multimedia platforms.

Knowledge of AP Style.

Knowledge of HTML5 and Cascading Style Sheets.

Additional Desirable Qualification:

Familiar with Granicus products, specifically OpenCities.

Experience with Microsoft Power BI.

Experience in marketing.

Ability to write for multimedia.

Ability to design and develop websites.

Ability to problem solve.

Ability to manage projects.

Position funded for FY25, start date 7-1-2024