Digital Communication Specialist - Job Description Part-time, 30 hours, Mon-Thurs, 8 AM-4 PM Essential Functions/ Responsibilities: Marketing for AVN – Fundraising and Agency Develop and implement a robust social media plan for Atlantic Visiting Nurse, to promote our major fundraising events, including the Atlantic Visiting Nurse Rummage Sale. Create social media content including photos, graphics, and video. Experience of creating short-form videos, Reels, preferable. Schedule and track posts a...
Digital Communication Specialist - Job Description
Part-time, 30 hours, Mon-Thurs, 8AM-4PM
Essential Functions/Responsibilities:
Marketing for AVN – Fundraising and Agency
- Develop and implement a robust social media plan for Atlantic Visiting Nurse, to promote our major fundraising events, including the Atlantic Visiting Nurse Rummage Sale.
- Create social media content including photos, graphics, and video. Experience of creating short-form videos, Reels, preferable.
- Schedule and track posts and events on agency social media channels.
- Influencer marketing – identify and manage key social media influencers to promote our major fundraising event – the AVN Rummage Sale.
- Manage email marketing campaigns targeted at large volunteer and customer base. Maintenance of email databases of volunteers and Rummage Sale customers.
- Maintenance of AVN web pages on the AHS website.
- Assist in development and production of printed materials, such as event signage, brochures, flyers, and snail mail.
- Coordinate efforts with Corporate Marketing Team and outside vendors including graphic designer, photographer, web design and printer.
- Media outreach – add fundraising events to What’s On guides. Identify possible media stories to promote fundraising events and work of AVN. Liaise with AHS PR team to draft and issue press releases.
Internal Communications
- Schedule regular posts on internal system-wide social media channel, Workplace by Meta, to communicate agency news and accomplishments.
- Take photos and create videos of agency events and news.
- Manage regular e-newsletter for staff.
- Create staff magazine twice a year.
General
- The Specialist will partner with the Executive Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance agency mission, strategic plan and business objectives.
- The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling.
- Represents the agency internally and externally.
- Demonstrates project management skills and the ability to manage projects through the entire project life cycle.
• Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance agency mission, strategic plan and business goals.
• Builds credibility with peers and internal stakeholders.
• Coordinate public relations services and events.
• Attend all events to insure adequate coverage.
- Perform other duties as assigned.