The Area Development Manager (ADM) will work closely with the Washington DC Executive Partner and other DC-based attorneys to develop regional marketing and business development strategies in support of local market visibility and business development priorities. The ADM will also draft and be responsible for annual budget requests to support those plans. Key Responsibilities and Essential Job Functions:Area Marketing Manage multiple regional marketing and business development initiatives and de...
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General Description:
The Area Development Manager (ADM) will work closely with the Washington DC Executive Partner and other DC-based attorneys to develop regional marketing and business development strategies in support of local market visibility and business development priorities. The ADM will also draft and be responsible for annual budget requests to support those plans.
Key Responsibilities and Essential Job Functions:
Area Marketing
- Manage multiple regional marketing and business development initiatives and deploy and effectuate the various plans at the local or regional level.
- In consultation with Area Development Senior Managers and applicable Executive Partner(s), develop regional marketing strategy, including activities such as client programs and firm-sponsored events, and provide insight on how to identify areas of potential growth and development within his or her assigned region.
- Work with practice marketing colleagues to support international, national, and/or regional conferences (industry, legal, etc.) that the firm may sponsor in the DC area.
- Develop relationships with local industry and legal trade associations to help drive local community engagement of the lawyers in DC.
- Identify high profile opportunities and secure speaking, panel positions, and leadership roles for attorneys; drive attendance and positioning at events where attorneys are speaking on panels, or the firm has a sponsorship presence.
- In consultation with the Public Relations team, identify areas of opportunity for publicity and press and coordinate the development of press releases and provide support for profile-raising activities of assigned offices.
- In consultation with the Events team, coordinate and execute local events, including seminars, happy hours, and receptions.
- Work with marketing colleagues in practice roles, as well as the creative and communications teams to create and/or revise local and/or regional show sheets or other brochures to highlight the firms and local/regional offices and attorneys’ areas of expertise, awards, unique experience, etc.
Administrative Coordination
- Develop local marketing budgets and review monthly budget recaps, checking for errors and submitting corrections.
- Monitor and evaluate ROI of regional marketing and business development initiatives, efforts, and spend.
- Submit sponsorship and event vendor invoices to firm’s accounting department for payment.
- Send firm logos, attorney headshots, biographies, etc. as requested to attorneys, conference coordinators, media, and others.
- Order firm promotional items as part of conferences and event sponsorships as budgets, marketing plans, and priorities allow.
- Manage use, shipment, and availability of firm pull-up banners, tablecloths, table runners, and other materials.
- Work closely with office services to assure inventory of nametags, table tents, sharpie pens, and other office supplies are on hand for conferences, events, and meetings.
- Conduct new hire marketing orientation for the DC lawyers, explaining basics of working with marketing department, services provided, etc., in collaboration with practice marketing.
- Coordination of attorney headshots for biographies, media use, and internal databases such as firm directory, Outlook and Zoom profiles, etc.
- Track local marketing activity and include information in regular transmissions.
- Work closely with practice managers and media relations colleagues to identify, nominate, and track local awards and related deadlines to ensure the firm is nominating its people for applicable awards such as forty under forty, Best of the Bar, etc.
- Assist with the local offices’ diversity and inclusion efforts, including the supporting the firm’s various affinity groups at the local level.
- Special project and duties as assigned.
Required Skills:
- Exceptional communication, organizational, and project management skills with proven ability to meet deadlines.
- Strong interpersonal skills with ability to work with all members of the firm from senior attorneys to newest members of business staff.
- Strong writing and editing skills and advanced capability in MS Office including Excel, Word, and PowerPoint are required.
Required Qualifications & Education:
- 6+ years related experience within the legal or professional services marketing environment.
- Strategic, high energy; results and detail oriented.
- Possess the ability to negotiate, cooperate, and follow through.
- Professionalism, resilience, and adaptability; stays calm under pressure.
- Ability to manage multiple priorities and tasks with frequently changing and competing deadlines and priorities.
- Ability to create and manage marketing budgets.
Physical Requirements:
- Ability to sit or stand for extended periods of time.
- Moderate or advanced keyboard usage
- Position requires ability to work a flexible schedule with some local travel.
Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be at their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being. Below is a list of just some of the benefits we offer: generous paid time off; eleven paid holidays per year; time off for bereavement or jury duty; paid leave for new parents; comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSA or HSA; FSA for dependent care; supplemental AFLAC policies for medical care; excess liability coverage; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; pre-tax transit and parking program; backup care for children and adults; senior care planning support; and resources for individuals with development disabilities and their caregivers.
Benefits may vary by position and office.
Holland & Knight is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran or any other protected class.
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