The Associate Director, Migraine Consumer Marketing serves as the patient, brand and product subject matter expert for consumer marketing across the organization. They will work closely with multiple cross-functional teams and own external agency relationships to drive their brands, as well as ensure focus on delivering key brand priorities.
Key Job Responsibilities
· Lead evolution of brand strategy, including value propositions, positioning, segmentation, omni channel strategy to ensure continued alignment against objectives and long-term plan.
· Lead strategy, development, and execution of tactics including creative development, media planning, and measurement/analytics performance and optimizations.
· Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals.
· Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) to ensure compliance and consistency in approach and messaging.
· Develop a strategic roadmap and implement new use cases involving new technological and operational capabilities delivered in partnership with the internal COE’s.
· Lead brand’s annual planning process, representing both DTC and cross-functional brand needs in development, alignment, and presentation to senior leadership.
· Provide leadership, direction, and development for direct report(s).
Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)