Develop a viable/robust SEO Roadmap based on SEO best practices and data analytics that aligns with business goals. Work with our agency to conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement as well as crawl, indexability, and technical website health issues. Monitor and set up a maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, metadata, r...
Description
The Senior Technical SEO (Search Engine Optimization) Strategist is responsible for maximizing search engine rankings for Adorama.com category & product/listing and landing pages, as well as increasing the overall volume of organic traffic, conversions, and revenue from search engines to the Adorama Website & Blog. The Sr. Technical SEO Strategist leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due to the dynamic environment produced by constant changes to search algorithms, the SEO Strategist continuously learns, tweaks skills, and experiments to develop working methodologies. They will take the necessary steps to stay on top of the latest trends and shifts in the industry.
Essential Responsibilities:
Develop a viable/robust SEO Roadmap based on SEO best practices and data analytics that aligns with business goals.
Work with our agency to conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement as well as crawl, indexability, and technical website health issues.
Monitor and set up a maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, metadata, redirects, etc.).
Prioritize projects, initiatives, and areas of focus (both internally and with our agency) based on data analysis and track progress and results over time.
Request appropriate content and/or refresh existing content to support search engine ranking needs.
Request additions and/or modifications to existing webpages as needed.
Develop and implement link building and interlinking strategies.
Coordinate with other departments (e.g., Social, Buying, Categorization, etc.) to support SEO-related initiatives.
Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices.
Work with our agency to analyze website structure, link architecture, and on page elements to identify and execute on optimization opportunities.
Collaborate with the development teams to fix technical issues and ensure best practices are adhered to.
Qualifications:
5+ years of experience in technical SEO, with a proven track record of success in an e-commerce environment.
Proven experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs.
Familiarity with programming languages like HTML, CSS, and JavaScript, and their impact on SEO.
Understanding of search engine algorithms and ranking, indexing, and crawling.
Understanding of structured data markup & page schema.
Comprehensive knowledge of SEO project management, encompassing on-page, off-site, and content strategies.
Experience with data analytics and ability to interpret website traffic trends to optimize SEO strategies.
Excellent written and verbal communication skills, with the ability to explain complex technical SEO concepts to non-technical audiences.
Ability to work independently and manage multiple projects simultaneously.
Key Performance Indicators:
Increase in organic search traffic, orders & revenue.
Improvement in search engine rankings for targeted keywords.
Growth in the number of high-quality backlinks.
Enhancement of click-through rates from search engine results pages.
Improved rankings and increased revenue from product listings
Impact:
Direct contribution to the company's online visibility and brand awareness.
Influence on customer engagement, sales and lead generation through effective SEO practices.
Support the company's mission by aligning SEO strategies with business objectives.
This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40-hour work week is expected.
The salary range for this role is $90,000 to $110,000.The rate will be determined based on overall skills and experience.
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
Page Limit Reached
Paging is limited to 5 pages for our non registered users. To use this feature you must be Registered and Logged In.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.