**SALARY RANGE: $76,000 to $85,000**
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Interactive One (www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans. We are the #1 digital platform for the Multi-Cultural Millennials, reaching millions of users each month through a suite of content, social, and local radio offerings. iOne owns and operates a number of branded destinations, including HipHopWired (Hip Hop x Technology),GlobalGrind (Millennials), HelloBeautiful (Women), MadameNoire (Women’s Lifestyle), NewsOne (Affluent), Bossip (Celebrity News & Gossip) and TheUrbanDaily (Men), as well as social networking sites such as BlackPlanet, and more than 50 local radio sites. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans
Reporting to the Associate Director of Integrated Marketing, the Integrated Marketing Manager’s primary focus will be to help craft sales strategies and creative solutions in response to RFPs, RFIs and general sales requests as well as to help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. He/she will also develop and maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.
KEY RESPONSIBILITIES:
Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs
Collaborate and brainstorm with sales in the creation of digitally led opportunities to meet advertiser/agency objectives
Create client presentations
Leverage existing research tools & resources to tell the iOne Digital story and value proposition in response to RFPs and Proactive Pitches
Execute proposed campaign and marketing solutions
Create and distribute post-campaign recap with quantitative and qualitative results
Champion and help implement the vision and go-to-market strategy and digital sales positioning
Develop marketing materials communicating the go-to-market strategy and digital sales positioning inclusive of category decks, sponsorship tentpoles and other relevant material to help drive incremental sales
Help enforce the framework and process to manage the execution and implementation of sales campaigns
Translate and integrate materials from editorial, One X Studios, video and product departments into sellable concepts and presentations
Accompany sales team on calls
Help oversee and manage the iOne Digital Sales Site
Help educate the sales organization on product and content offerings
Play a key role in the awards submission process
Manage internal and external vendor relationships
Comply with Network and Urban One’s mandatory trainings and adhere to related course deadlines
CRITICAL COMPETENCIES FOR SUCCESS
Ability to complete multiple tasks and high volume of work on short deadlines and follow through on assigned tasks with limited supervision
Excellent project management, time management and organization skills with attention to detail
Highly motivated and self-directed with the ability to work well both independently and as proactive team
member
Ability to work in a dynamic environment
Passionate about pop culture, black culture, and the media space
General knowledge and understanding of other media platforms (television, audio, social)
EDUCATION/QUALIFICATIONS:
Minimum 4-years at a media company or sales/marketing organization, preferably in an Integrated Marketing or Sales Development role, where responsible for sponsorship development, presentation, and execution
BS / BA degree in a related field or equivalent professional experience
Team player mindset and mentality
Creative thinker with strong problem-solving skills
Dedicated and driven work ethic
Excellent writing and communication skills
Strong presentation skills and comfortable speaking in front of groups of all sizes (5-50)
Outstanding computer skills, including proficiency in Microsoft Office Products, Canva, ClearSlide, Custom Show; knowledge of Adobe Photoshop a plus