Proactively understanding and gaining knowledge of brands, target audiences and competitor activities. Liaise with internal stakeholders to interpret and write creative briefs. Develop creative ideas and concepts, often in partnership with the Creative Director and Senior Designers. Write clear, persuasive, original copy through the various iterations of the project. Present and provide business rationale for creative ideas to our internal stakeholders for approval and development. Evolve, revis... more details
Copywriter Job Summary:
Sparks Group is looking for an energetic and skilled Copywriter to join a global company headquartered in McLean, VA. We are looking for someone with a passion for developing and executing creative solutions that consistently and clearly communicate brand identity, positioning and messaging through all brand areas (including print, web, social media, events, B2B and B2C marketing collateral, internal marketing, etc.), and effectively communicate the strategic intent for each tactic.
Copywriter Responsibilities:
Proactively understanding and gaining knowledge of brands, target audiences and competitor activities.
Liaise with internal stakeholders to interpret and write creative briefs.
Develop creative ideas and concepts, often in partnership with the Creative Director and Senior Designers.
Write clear, persuasive, original copy through the various iterations of the project.
Present and provide business rationale for creative ideas to our internal stakeholders for approval and development.
Evolve, revise or redevelop advertisements or campaigns in response to feedback from the Creative Director, or internal stakeholders.
Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns
Copywriter Qualifications:
BA/BS Bachelor's Degree in English, Communication, Journalism or relative field is preferred.
Five (5) years of professional work experience, preferably in copyediting and copywriting. Experience working at a creative agency is preferred.
Able to write excellent, clear copy in a variety of styles with accurate spelling and grammar
Excellent research skills.
Comfort working on a range of projects from short-form (like headlines) to longer-form (like brand positioning).
Ability to work on multiple campaigns in a dynamic, fast-paced environment with tight deadlines.
Strong presentation and communication skills with the ability to inspire and sell creative rationale to senior management, and cross functional teams.
Strong analytical skills.
Strong copy-editing skills.
Have an interest in popular culture, new trends and style.
Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.
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