#xa 0; Create and execute a multi-platform social media strategy for E! News and corresponding channels including: Kards Katch Up, E! Insider, E! Live From The Red Carpet Manage a team of social media editors, producers to make sure all E! News editorial content is programmed across all channels, making strategic decisions about how content is programmed ie: referral links vs. native video vs. engagement posts Lead a 24/7 team in a fast-paced breaking news environment on a daily basis – be very ... more details
Job Description
Are you on the cutting edge of social media with a proven track record of building audience, engagement, video views, referral traffic, loyalty, and revenue with a passion for pop culture and entertainment news? E! News is seeking a Director of Social to manage, build and execute social media strategies on our brands, which includes E! News, Kards Katch Up, E! insider and red carpet events. A very strong sense of entertainment news, journalistic integrity, and how social media can tell stories in the entertainment news space is key. This leader will oversee a team of social media producers and social media editors and work collaboratively with editorial staff and branded entertainment teams. The ability to set KPIs, build strategies and execute those strategies to meet those goals is a must. This leader will also work with external platform leads at Meta, TikTok, Twitter, YouTube, and more platforms to ensure that E! News continues its long-standing success on multi-platform and stays current as new products are released. If you love the ability to make brands even bigger and better on social media, have a high level of hustle and live for entertainment news — come join us!
Essential Responsibilities:
Create and execute a multi-platform social media strategy for E! News and corresponding channels including: Kards Katch Up, E! Insider, E! Live From The Red Carpet
Manage a team of social media editors, producers to make sure all E! News editorial content is programmed across all channels, making strategic decisions about how content is programmed ie: referral links vs. native video vs. engagement posts
Lead a 24/7 team in a fast-paced breaking news environment on a daily basis – be very comfortable with celebrity, entertainment news and lifestyle news coverage
Analyze metrics across platforms in order to build growth-oriented KPIs for each platform
Build a social video program for E! News that meets KPIs across platforms. The ability to identify what is performing and pivot teams creatively and on programming to reach goals is a must.
Work directly with the Director of Editorial and News Video to ensure social referral KPIs are being met
Manage journalistic integrity on all posts, maintaining the E! voice but also ensuring social copy is factually and grammatically correct
Work directly with legal teams, visual clearances teams to ensure all social content is cleared for use and meets legal standards and guidelines
Identify and execute strategies to build out audience growth and engagement
Work in close collaboration with the Director of Audience Development and Revenue to execute social media revenue strategy, earning revenue across multiple platforms
Work in a state of constant innovation, identifying new strategies and platforms that can drive video views, audience and referral traffic to websites
Lead creative vision for social media graphics, video templates across all platforms that feels cohesive and representative of the E! brand
Strategize and execute community management across all platforms
Maintain a robust social media calendar to ensure E! News is capitalizing on tentpole moments
Identify trends, viral moments and ensure E! News social stays on the cutting edge
Build social editorial programs for red carpet events and major tentpole events
Collaborate with the Social Originals team for cross-promotional opportunities
Collaborate with sales teams to conceptualize and post social media for sponsored content
Operate as the key liaison between the E! News brand and partners at social networks – stay informed on algorithm changes, address product changes or concerns, and relay information into actionable strategies for E! News
Maintain the tone of E! News brand
Ability to oversee and/or ability as individual to shoot social media content at red carpet events, premieres etc
Qualifications
Bachelor's Degree or equivalent work experience
5+ years experience in social media content or strategy
Demonstrable experience creating social media strategies and executing them
Demonstrable experience identifying shareable/viral content: pop culture expert fluent in what's trending and always plugged in to latest conversations
Excellent writing skills and a sharp wit - quick with a brand-appropriate social copy or pop culturally relevant social captions that align with the E! News voice
Ability to abide by and enforce E!’s social media brand guidelines?
Experience with Photoshop, Premiere Pro, Facebook Creator Studio, or in-app creative tools to create posts
Experience with SocialFlow Dash Hudson or similar social analytics tools plus thorough understanding of Facebook/Twitter/Instagram/TikTok insights
Desired Characteristics:
Effective communication and experience working across multiple departments
Excellent organization and time management skills with initiative
Thrives in a fast-paced, high-pressure environment within a competitive 24/7 breaking?news?cycle?
A blend of collaborative skills as well as being an independent self-starter
Flexible and has ability to shift gears quickly between multiple campaigns and projects managed
Cool under pressure and a pleasant while professional demeanor, both in the office and when interacting with talent for celebrity social activations on-location when assigned
A good eye for content composition, either self-generated/created or professionally sourced?
Must love pop culture and all things entertainment news
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $115,000-$150,000 (bonus eligible)
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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