The Vice President of Digital Marketing is responsible to lead strategic initiatives that elevate the company's brands online presence, engage target audiences, and drive measurable growth across digital channels. This role will leverage innovative strategies and cutting-edge technologies to optimize customer acquisition, retention, and advocacy. This role will spearhead cross-functional collaboration, ensuring alignment with overarching business objectives while continuously refining tactics th... more details
Join the XRG Team: Where Passion for Hospitality Meets Limitless Opportunities!
At Xperience Restaurant Group (XRG), our foundation is built on the unwavering dedication of team members who exude a relentless passion for hospitality. We have set our standards high, never settling for anything less than the extraordinary, because at XRG, we believe in delivering not just meals but unforgettable eXperiences. If you're one of those individuals, we invite you to join our XRG Team!
Why XRG? Here's a Taste of What We Offer:
- Competitive Pay and Annual Bonus: Your hard work deserves recognition. We believe in rewarding excellence.
- Unique Culture: Our Core Values set us apart, making the XRG culture truly unmatched. Join the #XRGFam and eXperience the difference.
- Comprehensive Benefits: Medical, Dental, Vision, and 401(k) match* - because your well-being matters.
- Company-Paid Life Insurance and AD&D: We've got you covered.
- Career Growth Opportunities: We thrive on promoting from within, fostering #XperienceRealGrowth for every team member.
- Professional Development Reimbursement Program: Invest in your future with our tuition reimbursement program.
- Employee Referral Program: Share the joy of being part of the XRG team with others.
- Free Food: Enjoy monthly Meal Card allowances to use at any of our locations/brands and monthly catered lunch.
- Wellness Perks: Complimentary soda, water, coffee, fruit, and snacks to keep you fueled throughout the day.
- Time Off: Paid vacation, sick time, and eight observed holidays, with an additional floating holiday annually.
- Hybrid Work Option: Enjoy the flexibility of a hybrid work arrangement, with the option to work from home one day a week and four days in the office.
- Financial Well-Being: Exclusive Credit Union Benefits, including Checking/Savings, Loans, and Financial Education.
- Partner Perks: Unlock discounted rates on theme parks, travel, apparel, sports tickets, and more!
- Life Beyond Work: Embrace additional benefits such as pet insurance, legal services, and much more!
Join XRG, where every team member is a valued part of our journey. Discover a workplace that goes beyond expectations, a place where your passion meets endless possibilities. Certified Top Workplaces- 5 years running!
Compensation Range: $140,000 - $175,000/Annually
*Range(s) – DOE
PURPOSE
The Vice President of Digital Marketing is responsible to lead strategic initiatives that elevate the company’s brands online presence, engage target audiences, and drive measurable growth across digital channels. This role will leverage innovative strategies and cutting-edge technologies to optimize customer acquisition, retention, and advocacy. This role will spearhead cross-functional collaboration, ensuring alignment with overarching business objectives while continuously refining tactics through data-driven insights
DUTIES & RESPONSIBILITIES
• Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and customer acquisition.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to drive performance and achieve objectives.
• Develop and implement data-driven strategies that integrate traditional media channels such as television, radio, print, and outdoor advertising to complement and amplify digital efforts.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, display advertising, and content marketing.
• Lead the creation and execution of brand marketing initiatives to build a strong, consistent brand image and ensure brand messaging is unified across all channels, both digital and traditional.
• Utilize data-driven insights and analytics to continuously evaluate campaign performance, identify opportunities for improvement, and optimize marketing initiatives for maximum ROI.
• Collaborate cross-functionally with internal teams to align digital marketing efforts with overall business goals and objectives.
• Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, and leverage this knowledge to drive innovation and competitive advantage.
• Manage relationships with external partners, agencies, and vendors to support digital marketing initiatives and ensure alignment with brand standards and guidelines.
• Develop and oversee a public relations strategy that enhances brand visibility and reputation through media relations, thought leadership, and community engagement.
• Coordinate with the Public Relations team to manage crisis communication, press releases, and brand representation in public forums.
• Develop and manage digital marketing budgets, forecasts, and KPIs, and provide regular reporting and analysis to senior leadership on the performance and effectiveness of digital marketing efforts.
• Drive vision and strategy to accelerate digital experiences using a combination of web analytics and customer analytics, inclusive of marketing segments and external marketing partnerships (ie 3rd party delivery marketplaces, listing management platforms).
• Assists and/ or completes additional tasks as assigned
QUALIFICATIONS & SKILLS
• Experience in the full-service restaurant space preferred
• Experience with the simultaneous management of multiple brands preferred
• Bachelor's degree in marketing, business administration, or a related field; MBA or advanced degree preferred.
• 8+ years of experience in digital marketing, with a proven track record of success in developing and executing digital marketing strategies in a fast-paced, results-driven environment.
• 5+ years of experience in a leadership or managerial role, with demonstrated ability to lead, mentor, and inspire teams to achieve excellence.
• Deep understanding of digital marketing principles, techniques, and best practices across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical skills and proficiency in data analysis tools and platforms, with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex concepts to diverse stakeholders.
• Proven ability to think strategically, anticipate market trends, and develop innovative digital marketing strategies that drive business growth and competitive advantage.
• Highly organized, detail-oriented, and results-driven, with the ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.
• Proof of eligibility to work in the United States
• Valid Driver’s License
• 21+ years of age
WORKING CONDITIONS
The working conditions described below are representative of those a team member encounters while performing the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities of this job.
• 5-15% Local Travel (United States)
• Small to medium office or shared workspace
• Work varied shifts to include days, nights, weekends and holidays.
• Work indoors and/or outdoors, exposed to hot and/or cold surfaces, steam, and wet floors.
• Work in an environment that is subject to varying levels of noise, crowds and smoke, the severity of which depends upon guest volume.
PHYSICAL REQUIREMENTS
The physical demands described below are representative of those that must be met by a team member to successfully perform the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
• Must be able to read the computer monitors and print legibly.
• Must be able to sit/stand or walk for extended periods of time.
• Must be able to move quickly through work and set the pace in the office.
• Ability to regularly push and lift up to 25 lbs
• Ability to reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl.
DISCLAIMER
This job description is a summary of duties, which you as a Vice President of Digital Marketing are expected to perform in your normal course of work. It is by no means an all-inclusive list but is merely a broad guide of expected duties. You should understand that a job description is neither complete nor permanent; it can be modified at any time with or without notice.
