DESCRIPTION
As an E-Commerce Merchandising Manager you will develop data-driven site merchandising and content strategies for Ring Devices across retail channels. You will drive best-in-class customer experiences across retail sites, using internal and external tools to test, measure and execute. You will partner with cross-functional teams including Creative, Product Marketing, Go-To-Market, Brand Media, Sales and Retail teams to deliver differentiated content strategies. Success in this role is ultimately measured by improved conversion and demand and requires an individual experienced in site analytics, customer journey and content leadership.
The ideal candidate is self-directed and motivated with the aptitude to work freely on multiple projects simultaneously. This person is organized, with strong attention to detail and the desire to work in a fast-paced environment. They possess exceptional communication skills and are comfortable presenting to, and partnering with, internal and external teams.
Key job responsibilities
Leverage e-commerce principles, analytics, and general business acumen to identify
opportunities that improve product conversion, cross-sell, up-sell, and add to cart rates, driving engagement, sales and productivity across online retail sites.
Apply retail customer segmentation to develop a product page content strategy roadmap that addresses each retail customers needs & interests.
Develop and maintain a product page content toolkit that defines best-in-class product content elements by retailer.
Ideate and deploy new content, features and experiences aimed at increasing sales.
Influence customers ease of navigation to Ring products across retail sites, including but not limited to: homepage, category/product listing pages, filter navigation, product detail pages, collection & landing pages.
Measure and report retail product page content health, effectiveness and conversion rate performance as key business insights.
Own select programs and first and third party tools that achieve performance goals.
Partner with the Business Insights team to develop online retail performance insights dashboard(s).
A day in the life
You will partner with cross-functional internal teams including Creative, Product Marketing, Go-To-Market, Brand Media, Customer Service, Business Insights, Sales and Retail teams and your external partners include Retail Online Merchandising and Marketing teams and select Third Party Providers. You will use performance insights from internal and external tools to measure performance and form immediate and long-term actions. You will spend your time on retail sites identifying opportunities and enforcing accuracy. You will influence internal teams to address retail e-commerce needs and timelines and develop systems/toolkits that improve efficiency. You will be a stakeholder in new product and brand program launches.
About the team
This role lives on the Channel Marketing Team. We are Retail experts & storytellers for Ring Devices and Services across the retail channel. We showcase how Ring products enhance our customers every-day life and inspire customers to become Ring neighbors. We develop customer-centric experiences that meet customers at various points of their shopping journey and we intimately understand their needs, motivations and habits to help them choose Ring. We rely on data, research and insights for decision making and we utilize test and learns to guide our path forward.
We are open to hiring candidates to work out of one of the following locations:
Hawthorne, CA, USA | Seattle, WA, USA
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling online merchandising and content strategies, measuring and sharing out impact analysis.
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience with A/B testing, especially around audience segmentation and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $64,500/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
