Job Abstract

ID

2024-3669

Category

Marketing

Type

Regular Full-Time

Banc of California, Inc. (NYSE: BANC) is a bank holding company headquartered in Los Angeles with one wholly-owned banking subsidiary, Banc of California (the “bank”). Banc of California is one of the nation’s premier relationship-based business banks focused on providing banking and treasury management services to small-, middle-market, and venture-backed businesses. Banc of California offers a broad range of loan and deposit products and services through more than 70 full-service branches throughout California and in Denver, Colorado, and Durham, North Carolina, as well as full-stack payment processing solutions through its subsidiary, Deepstack Technologies. The bank is committed to its local communities by supporting organizations that provide financial literacy and job training, small business support, affordable housing, and more.

JOB SUMMARY:

Responsible for managing and enhancing our company's digital platforms to drive our marketing initiatives effectively. This role requires creative design skills in addition to a deep understanding of digital marketing tools and strategies to ensure high engagement and conversion rates through SEO optimization, email marketing campaigns, and content management. The ideal candidate will have an eye for design and will work to continuously improve our digital platforms’ effectiveness in alignment with our marketing strategies.

• Act as the primary administrator for HubSpot, Staffbase and WordPress platforms, ensuring optimal configuration to support marketing strategies, including SEO, content management, lead generation, and email campaign management.
• Build, manage, and optimize email campaigns within HubSpot and Staffbasae. Design templates, automate communications, segment audiences, and regularly test, analyze, and report on campaign effectiveness.
• Utilize the Hubspot CRM system to ensure accurate data collection, integration of customer interactions, and maintenance of customer databases. Develop and implement strategies for effective data analysis, lead tracking, and customer communication.
• Update and manage content on the internal SharePoint main page, OneBanc, focusing on featured announcements and news updates.
• Regularly utilize Google Analytics, HubSpot analytics and other tools to analyze the effectiveness of content and campaigns, leveraging insights to optimize marketing strategies.
• Implement modifications and updates on the WordPress platform, enhancing the website’s usability, design and conversion points.
• Implement and manage SEO strategies across all web content and enhance the usability, design, and conversion points of the website to improve user experience and business growth.
• Provide ongoing training and support to team members on best practices for utilizing digital marketing platforms effectively.
• Actively participate in brainstorming sessions and contribute fresh ideas and creative solutions to meet project objectives.
• Adapt quickly to changing priorities and project requirements in a fast-paced, deadline-driven environment. Manages processes within the team to ensure smooth work and project flow for marketing’s needs.
• Supports the VP, Creative Services Director on all assigned strategic branding, marketing and corporate communications initiatives.
• Treats people with respect; keeps commitments; inspires the trust of others; works ethically and with integrity; upholds organizational values; accepts responsibility for own actions.
• Demonstrates knowledge of and adherence to EEO policy; shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes working environment free of harassment of any type; builds a diverse workforce and supports affirmative action.
• Follows policies and procedures; completes tasks correctly and on time; supports the company’s goals and values.
• Performs other duties and projects as assigned.

Banc of California is an equal opportunity employer committed to creating a diverse workforce. All qualified applicants will receive consideration for employment without regard to age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), denial of Family and Medical Care Leave, disability (mental and physical) including HIV and AIDS, marital status, medical condition (cancer and genetic characteristics), genetic information, military and veteran status, national origin (including language use restrictions), race, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, gender expression, and sexual orientation. If you require reasonable accommodation as part of the application process please contact Talent Acquisition Partner.

• Proficiency in HubSpot, WordPress, Staffbase, Google Analytics and other relevant digital marketing tools.
• Ability to analyze data, draw insights, and implement strategies for improved performance and engagement.
• Excellent verbal and written communication skills, with the ability to train and support team members effectively.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Ability to quickly adapt to new technologies and changing business needs.
• Intermediate skills in computer terminal and personal computer operation; Microsoft Office applications including but not limited to: Word, Excel, PowerPoint and Outlook.
• Effective organizational and time management skills.
• Exceptional oral, written and interpersonal communication skills.
• Outstanding attention to detail and excellent organization skills.
• Ability to remain flexible and persevere while handling several projects with varying deadlines.
• Ability to think independently, be resourceful, and create and develop ideas that lead to positive outcomes.
• Ability to function well in a collaborative, team-oriented environment.
• Ability to use discretion and maintain high levels of confidentiality.
• Ability to adapt deliverables and plans as priorities shift.
• Ability to be a self-starter, take initiative, handle multiple projects simultaneously and ensure deadlines are met.
• Ability to make decisions that have moderate impact on the immediate work unit and cross functional departments.
• Ability to organize and prioritize work schedules on a short-term and long-term basis.
• Ability to provide consultation and expert advice to management.
• Ability to make informal and formal presentations, inside and outside the organization; speaking before assigned team or other groups as needed.
• Ability to work with little to no supervision while performing duties.
• Demonstrates knowledge of, adherence to, monitoring and responsibility for compliance with state and federal regulations and laws as they pertain to this position including but not limited to the following: Regulation Z (Truth in Lending Act), Regulation B (Equal Credit Opportunity Act), Fair Housing Act (FHA), Home Mortgage Disclosure Act (HMDA), Real Estate Settlement Procedures Act (RESPA), Fair Credit Reporting Act (FCRA), Bank Secrecy Act (BSA) in conjunction with the USA PATRIOT Act, Anti-Money Laundering (AML) and Customer Information Program (CIP), Right to Financial Privacy Act (RFPA, state and federal) and Community Reinvestment Act (CRA)
• Bachelor’s Degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, specifically using HubSpot and WordPress.
• 3+ years of experience with SEO, content management, email marketing, and analytics tools.
• Experience in creating and managing SharePoint content is a plus.

SALARY RANGE: $78,225.00 - $117,362.00 USD; Exact compensation may vary based on skills, experience, and location.