Pricing Strategy Development Analyze market trends, competitive pricing, consumer behavior to develop pricing strategies that maximize profitability while staying competitive. Consider factors like product demand elasticity, production costs, and brand positioning to determine optimal price points. Strong alignment with Insights, Brand, and Finance teams on Pricing Strategy Development. Promotion Planning and Execution. Devise promotional campaigns and discount strategies to drive sales volume a... more details
Director of Pricing and Promotions - Remote
Job LocationsUS-OH-Cleveland | US
ID
2024-1524
Category
Sales
Type
Regular Full-Time
Overview
At Eagle Foods we are builders. We are builders of brands, categories, and people. Eagle Foods enjoys a rich heritage with brands that have proven category leadership for more than 150 years. Eagle is a diversified food company producing and marketing sweetened condensed and evaporated milk, snacks and convenient meal solutions products. As a company, Eagle Foods is passionate about fostering an entrepreneurial spirit that boldly builds better people and better brands while focusing on the positive impact our company, our products and our people have on the world. Eagle Foods has a bold family of brands that consumers have come to rely on for decades, including Eagle Brand® Sweetened Condensed Milk and Evaporated Milk, Magnolia® Sweetened Condensed Milk, PET® Milk, Popcorn Indiana, Cretors Popcorn, Helper and Suddenly Salad. Eagle Foods products are marketed and distributed across all U.S. retail channels, including grocery stores, club stores and mass-merchandisers, as well as foodservice and export, U.S. military, and private label business.
Responsibilities
Essential Duties and Responsibilities
Pricing Strategy Development
Analyze market trends, competitive pricing, consumer behavior to develop pricing strategies that maximize profitability while staying competitive.
Consider factors like product demand elasticity, production costs, and brand positioning to determine optimal price points.
Strong alignment with Insights, Brand, and Finance teams on Pricing Strategy Development.
Promotion Planning and Execution
Devise promotional campaigns and discount strategies to drive sales volume and increase market share.
Monitor the effectiveness of promotions through sales data analysis and adjust strategies as needed.
Revenue Management
Implement ROI analytics and revenue management strategies to maximize revenue and profitability across different product lines and channel strategies.
Identify opportunities to enhance product margins and profitability through pricing optimization, cost management, and promotional effectiveness.
Utilize pricing optimization tools and techniques to optimize our Brand GTM, Channel Strategy, and specific customer plans.
Cross-Functional Leadership & Collaboration
Work closely with sales, marketing, insights, and finance to align pricing and promotion strategies with overall business objectives.
Collaborate with sales teams to develop pricing frameworks and guidelines for negotiating contracts with retailers and distributors.
Ensure alignment of pricing and promotion strategies with overall business goals.
Provide leadership and guidance to a team of pricing analysts and promotion specialists.
Data Analysis & Insights
Utilize data analytics tools and market research to gather insights into consumer behavior, pricing trends, and competitive dynamics.
Generate regular reports and dashboards to track key performance indicators (KPIs) such as sales volume, revenue, margin, and market share.
Compliance & Pricing Integrity
Ensure compliance with pricing regulations and laws, including anti-trust laws and pricing transparency requirements.
Monitor pricing discrepancies and unauthorized discounting to maintain pricing integrity and protect brand value.
Continuous Improvement
Stay abreast of industry trends, best practices, and emerging technologies in pricing and revenue management.
Continuously evaluate and refine pricing and promotion strategies to adapt to changing market conditions and consumer preferences.
Additional Tasks and Responsibilities
This position develops & executes brand and channel pricing and promotional strategies.
Collaborate with Trade Marketing Managers & Director of Trade Management, & Finance on Trade Planning, Spending and Objectives.
Clear tracking and reporting process for ROI improvement to measure promo optimization, along with consistent updates to all stakeholders.
Assist the channel and customer leaders in development of plans that achieve the DSMP/KPI and net sales/selling margin objectives of each brand.
Maintain strong ROI results from the program execution through clear tracking of performance vs objectives and consistent updates to all stakeholders.
Eagle Foods will provide reasonable accommodations to allow an employee to perform the essential functions of the job.
Qualifications
Preferred Qualifications
Bachelor’s Degree required
MBA degree preferred
Travel 20%
10+ years experience within a CPG organization, experience in customer facing sales position is preferred but not required
5+ years experience with Financial and Consumption data, with a focus on trade promotions, supporting Marketing, Trade, or Sales within a CPG organization
Experience with agency leadership
Specific Competencies
Proven project management experience
Sound decision making skills based in industry knowledge
Communication skills
Leadership within a team environment
Creative and entrepreneurial thinking
Excellent verbal, written, presentation and interpersonal skills
Organization, with an emphasis on prioritization and multi-tasking
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