Classifications in this upper-management series perform communication functions including media relations, community engagement, community relations, and event coordination. Under general direction, this upper-management level position manages the day-to-day activities of the Community Development Department’s communication functions.
Essential functions of the job include, but are not limited to, the following:
Ensures Department services are provided with exceptional customer service and the highest level of ethical standards.
Oversees internal and external communications, ensuring its message is consistent and engaging.
Acts as the Department’s media representative and oversees the preparation of press releases.
Manages and creates materials and services for organizational needs in the areas of marketing, communications, and public relations.
Advises the internal divisions on communication and outreach strategies.
During emergencies, coordinates response with emergency services and departmental representatives and handles media inquiries.
Responsible for creating, implementing, and measuring the success of a comprehensive communications and public relations program that will enhance the City's image.
Develops, coordinates, and oversees outreach campaigns, technical assistance, and resource materials to assist departments in the marketing, communications, and positioning of their activities.
Stays informed of developments in the fields of marketing, communications, and public relations.
Meets with community groups, individual groups, and civic organizations to identify and discuss community relations issues.
Acts as a liaison to citizens, community groups, individual groups, and civic organizations in providing information and promoting a positive image of the City; responds to inquiries.
Seeks regular input from the community on the quality of City programs and services.
Maintains positive relationships with key stakeholders, including the media, residents, employees, executive team, elected officials, and the business community.
Proactively works with and maintains relationships with the media and key stakeholders to address issues.
Drives on City business as necessary.
Assumes responsibility for ensuring the duties of the position are performed in a safe, efficient manner.
Performs other related duties as assigned or as the situation requires.
Manages the efforts of the communications and public relations functions and coordinates at the strategic level with City operations.
Reviews and evaluates employees' job performance and recommends appropriate personnel action.
Assists the Community Development Director with tasks as needed.
Experience
Six years of experience in marketing, communications, or public relations, two years of which must include experience working in a supervisory or management capacity.
Education/Training
Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, English or a related field is required.
License(s) / Certification(s)
Valid Class C California driver's license is required.
Knowledge, Skills & Abilities
Knowledge of:
Associated Press style guide.
Correct English usage and journalistic styles appropriate for print and broadcast use.
Emergency Management Communication.
Methods of presenting and disseminating public information through various media, including newspapers, radio, television, website, and social media.
Principles and practices of public administration, and public and community relations.
Principles and techniques of effective social media.
Principles and techniques of establishing and maintaining good relations with news media and other public groups. Principles, techniques, and practices of journalism, and graphic design to develop and disseminate promotional materials.
Standard office procedures, and computer equipment and software applications.
Skill in:
Effectively communicating the City’s stance on programs and policies.
Effectively preparing communications in disaster and emergency situations.
Preparing illustrations, charts, graphs, and other visual aids for presentations.
Public speaking, media relations, and marketing.
Publishing professional written promotional materials; editing and proofreading with a high degree of accuracy.
Speaking before groups of people and the media.
Utilizing a variety of Microsoft Office software programs, including Outlook, Excel, and PowerPoint.
Ability to:
Provide exceptional customer service practices to those using the services of the Community Development Department.
Assess political environment and develop appropriate communication strategies.
Coordinate and communicate timely information during emergencies and disasters.
Communicate clearly and concisely, both orally and in writing.
Compose, coordinate, and edit a variety of educational, informational, and promotional materials such as pamphlets, brochures, newsletters, and social media posts.
Maintain confidentiality.
Model and practice the highest standards of ethical conduct.
Organize, implement, and direct public communication activities and operations.
Read, understand, apply, and effectively communicate City rules, regulations, and procedures.
Strategize, develop, implement, and manage a comprehensive media, social media, public relations, and communications program.
Work on concurrent assignments under tight time constraints; meet publication and distribution deadlines.
Identify funding sources for large and complex planning and urban design initiatives.
Other Characteristics
Willingness to:
Work necessary hours and times to accomplish goals, objectives and required tasks in a timely manner.
Assume responsibility for maintaining a safe working environment.
Exceptional Customer Service Policy
The City of Glendale places a high importance on quality customer service and prides itself for the high level of services it provides by every employee of the organization. As employees of the City of Glendale, we are committed to providing our diverse community and each other with courteous, considerate, and personal attention.
Please click on the link to read the Exceptional Customer Service Policy.
Note
An equivalent combination of experience, education and/or training may substitute for the listed minimum requirements.
