The Manager, Digital and Content Sales is primarily responsible for generating new business revenue with local, regional, and national brands through the sale of digital and content inventory. The ideal candidate will have strong business development skills, and experience driving revenue through real time content monetization and digital assets through customized partnerships. Essential Duties & Responsibilities Develop all-encompassing digital communication plans — social, web, app and email —... more details
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Description Summary
The Manager, Digital and Content Sales is primarily responsible for generating new business revenue with local, regional, and national brands through the sale of digital and content inventory. The ideal candidate will have strong business development skills, and experience driving revenue through real time content monetization and digital assets through customized partnerships.
Essential Duties & Responsibilities
Develop all-encompassing digital communication plans — social, web, app and email — for partner-specific campaigns.
Maintain and constantly monitor digital inventory within team’s internal system; Work closely with Business Analytics to ensure digital assets are properly rated and prepared for sales team.
Play key role in ongoing, bi-weekly, monthly and annual reporting process, providing insights and storytelling for year-end/end-of-campaign partner recaps.
Review digital components on white papers and scorecards for consistency before they are sent to contract.
Meet and exceed personal and team revenue targets, working collaboratively with corporate partnership sales, strategy and activation teams to identify revenue opportunities with prospects and current partners
Generate qualified leads and maintain a continuous pipeline of prospects through a strong network of contacts, and by maximizing outreach, in-person meetings, event/game entertainment, and additional networking opportunities.
Create and deliver custom presentations to prospects, working with internal business intelligence, community relations, Foundation, and marketing teams to assemble best-in-class ideation, strategy, and solutions.
Establish strong working relationships with local, regional, and national brands to understand individual marketing and business goals and initiatives.
Oversee the development of complex rights packages and lead the negotiation of long form agreements.
Required Experience & Skills
Proven history of successfully driving revenue through digital and content sales
Ability to successfully negotiate deals
Work game days, weekends, and special events to entertain existing partners and new business prospects.
Ability to travel
Bachelor’s degree required
Minimum 2 years of extensive and proven integrated sales experience with demonstrated success in the digital and content sales
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