Position Type | Administrative Staff |
Classification Title | Administrative Staff |
Position Title | Social Media Manager, University Communications |
Position Number | A00464 |
Pay Grade Level | AD 01 |
Salary | $55k - $63k annually |
Department | University Communications |
Posting Number | S 121301278 |
Full or Part Time | Full Time |
Number of Months | 12 |
Position End Date | |
FTE | 1 |
Work Schedule | 40-hour per-week schedule. Exempt, salaried position. Partial hybrid work options may be considered with a majority of the week on campus. |
Basic Function | Make Denison’s social media channels compelling to our current and prospective audiences. Monitor and manage university-level social media accounts, responding to and engaging with the college’s constituents. Plan and produce social media content. Identify and manage key performance indicators. |
Essential Job Functions | - Strategy and content planning
- Craft, execute, and evolve a comprehensive social media strategy aligned with the college’s goals and values.
- Identify key messages and create content highlighting Denison’s academic strengths, culture, and community.
- Create and manage the college’s social media content calendar.
- Community engagement and channel management:
- Foster a sense of community by actively engaging with followers and promptly responding to comments, messages, and mentions.
- Monitor and participate in relevant conversations and trends within the social media landscape.
- Periodically monitor social media accounts over evenings and weekends to watch for emerging situations and advise stakeholders on appropriate responses.
- Serve as a member of the college’s emergency communications team.
- Manage and maintain official social media accounts on platforms such as Instagram, LinkedIn, Facebook, TikTok, and others.
- Stay updated on platform trends and best practices to optimize engagement.
- Content development and curation:
- Generate compelling and creative content, including text, images, and multimedia, to elevate the college’s brand and build awareness of stories and achievements.
- Curate user-generated content that reflects the diverse experiences of our students, faculty, and alumni.
- Analytics:
- Develop key performance indicators to measure success across our social channels.
- Use analytics tools to measure the effectiveness of social media efforts.
- Provide regular reports on KPIs and recommend adjustments for continuous improvement.
- Perform other duties as assigned.
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Minimum Qualifications | Bachelor’s degree in Multimedia, Marketing, Communications, or a related field. Relevant experience can be substituted for education. 3+ years experience. |
Preferred Qualifications | 5+ years experience. |
Physical Demands | Must be able to move around the campus, including walking, climbing stairs, and navigating hills. and move up to 20 lbs using appropriate equipment or assistance as needed. |
Contact(s) | James Schuller |
Contact Phone/Extension | |
Contact Email | schullerj@denison@edu |
Open Date | |
Close Date | |
Open Until Filled | Yes |
Special Instructions to Applicants | To be considered, applicant must submit a porfolio or samples of previous social media work. |
Additional Information | |
Denison University Background Check Statement | The final candidate will undergo a background check as a conditional offer of employment. |
Denison University EEO Statement | EEO Statement
Denison University is an Equal Opportunity Employer. To achieve our mission as a liberal arts college, we continually strive to attract and hire candidates with diverse backgrounds, experiences and identities. Denison fosters a campus community that recognizes the value of all persons regardless of age, disability, ethnicity, gender expression and identity, national origin, race, religion, sexual orientation, or socio-economic background. For additional information and resources about diversity at Denison, please see our commitment to inclusion, diversity, equity and antiracism (IDEA) at Denison Forward.
ADA Statement If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact the Office of Human Resources at (740)587-6299 or by email at HR@denison.edu.
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