Write high-quality public relations content, including long-form blog posts and editorials, magazine features, and press opportunities Compose copy for all grand opening marketing assets, including radio scripts, direct mail pieces, digital and print ads, billboards, landing pages, and email blasts Write copy for store signage, including branded copy, product signage, promotional signage, store relocation signage, and store announcements such as hours of operation Craft customer-facing messaging... more details
MARKETING COMMUNICATION COPYWRITER
REPORTS TO: COPY DIRECTOR
STATUS: NON-EXEMPT
Summary
Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.
At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.
Our vision is to offer everyone a piece of the American spirit – one handshake at a time.
The Marketing Communication Copywriter is responsible for the execution of strategies to improve brand presence by effectively delivering the company’s vision, mission, and values to the communities we serve through written communication. The Marketing Communication Copywriter will support the Creative, Social & PR, Media, HR, and Store Support teams with external and internal copy including but not limited to editorial articles in print and digital magazines, blog posts, press releases, campaigns, and projects.
Essential Duties and Responsibilities
- Write high-quality public relations content, including long-form blog posts and editorials, magazine features, and press opportunities
- Compose copy for all grand opening marketing assets, including radio scripts, direct mail pieces, digital and print ads, billboards, landing pages, and email blasts
- Write copy for store signage, including branded copy, product signage, promotional signage, store relocation signage, and store announcements such as hours of operation
- Craft customer-facing messaging for sponsored events including PA announcements, company descriptions, and third-party messaging
- Provide all copy to the media team for media buys such as DJ-read radio scripts, print and digital ads, SEM and SEO copy
- Support talent acquisition team with copy for recruitment assets including signage, brochures, and digital assets
- Identify communication needs to support operational communications and PR efforts as needed
- Create and maintain a library of deliverables, including keeping communication and editorial calendars up to date
- Support the elevation of external communication efforts through planning and executing strategic communication initiatives
- Craft internal communications as needed, including CEO messaging and HR newsletters
- Establish communication goals and metrics to evaluate success of efforts
- Create messaging for media outreach when needed
- Proofread and edit content for accuracy, style, grammar, spelling, syntax, and punctuation. In all things, protect the Boot Barn brand and copy standards
- Prepare communications that meet defined goals, including but not limited to developing drafts, incorporating feedback, and refining copy to the approval stage
- Assist the creative copywriter with social media captions, email blast copy, and campaigns when needed
- Demonstrates high level of quality work, attendance and appearance.
- Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
- Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
- Performs any other duties that may be assigned by management.
Qualifications
- Strong communication, customer service, time management and organizational skills.
- Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing, or related field preferred
- 2 years in a marketing position and/or 1 year in a communications role
- Writing experience across multiple channels: press releases, websites, email, social media, print, etc.
- Possesses strong written and oral communication skills including proficiency in copywriting
- Is strategic, detail-oriented, skilled at building team and stakeholder relationships, organized, skilled at multi-tasking, adaptable, quick to learn, and can work independently
- Excellent time management skills to produce and deliver project assignments under strict deadlines
- Patience and skill in navigating cross-functional teams
- Strong writing, editing, and proofreading skills
- Ability to manage multiple projects and timelines simultaneously in a fast-paced, team environment
- Knowledge of basic communications tactics and best practices
- Ability to develop a deep understanding of Boot Barn’s messaging and brand voice and be able to apply it to a variety of content formats and channels
- Ability to write clearly and eloquently while capturing a human tone in writing
- A positive attitude and professional demeanor with a responsive, service-oriented mindset
- Strong in Microsoft Office: Word, Excel, PowerPoint, Outlook
Competencies
- Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
- Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.
