Job Abstract

Act as subject matter expert for our social and YouTube paid media campaigns. Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs. Contribute to brainstorming and cross-department planning. Help develop and execute digital marketing plans for paid social platforms and YouTube. Present plans (when applicable) to internal constituents and the Marketing Team. Manage timelines for planning and coordinate w... more details

Job Description

Act as subject matter expert for our social and YouTube paid media campaigns
Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs
Contribute to brainstorming and cross-department planning
Help develop and execute digital marketing plans for paid social platforms and YouTube
Present plans (when applicable) to internal constituents and the Marketing Team
Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery
Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up)
Ensure best practices when building and testing campaigns and assist with analyzing and reporting results
Optimize campaigns and test strategies to drive performance and learnings
Track all spending and validate media partner invoices
Problem solve with our media vendor platforms
Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities
Proactively research the latest digital trends that affect digital marketing, attend industry seminars
Actively contribute to the development of the agency's culture and standards of quality

Qualifications

4–6 years of experience in social marketing, with a proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms and YouTube
Active usage and native understanding of the mentioned digital platforms
Strong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like Hootsuite
Experience with campaigns builds on other platforms, such as TikTok, Pinterest, and Snap
Familiarity with GA/GTM for campaign optimization/tracking
Prior experience with testing/measurement on the platforms
Data analysis and Excel proficiency a must
Excellent written and oral communication and presentation skills with ability to articulate and persuasively sell strategic concepts within the agency and directly to clients
Knowledge of organic platforms, especially as they relate to paid amplification
Dependability, flexibility, and resourcefulness
Sense of ownership and responsibility for your brands
Dedication to the details
Passion for continued learning and improvement
Understanding of community management/social listening and aligned tools (e.g. Brandwatch) a plus
Facebook Blueprint and other social certifications a plus
Knowledge of SEM/SEO and Email a plus
Bachelor's degree with a focus on Marketing, Communications or Business

Pay Range: $90,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

Competitive benefits package including Medical, Vision, Dental, 401k
Continued training and generous Education Reimbursement Program
Paid sick, vacation and holiday time
Wonderful Giving (www.wonderfulgiving.com) -- allowing you to donate company money to a cause of your choice
Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos.

Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company’s brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.

The Wonderful Company, a successful, fast-growing privately held $5 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

We’ve made Wonderful® Pistachios America’s fastest-growing snack brand. We’ve turned pomegranates and POM Wonderful® into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI® Water is the No. 1 premium imported bottled water in America. JUSTIN® Wine produces California’s top-selling, high-end Cabernet Sauvignon. And Teleflora® is the world’s leading floral delivery service. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.

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Apply with Wonderful Citrus - The Wonderful Company

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Manager Jobs: $15-$57/Hr. Multiple Positions Hiring Immediately

Los Angeles

Hiring Immediately! Multiple Positions Available. $15-$57/Hr.