Job Abstract

The Associate Director, Retina Marketing, will be responsible for developing and executing strategic marketing plans for the Retina franchise. They will support the US launch readiness and commercialization strategy for a novel gene therapy and business planning and tactical execution for OZURDEX®. The Associate Director will demonstrate business and financial acumen and gather, analyze, and synthesize data to generate impactful insights to shape brand strategy. The ability to collaborate and in... more details

Job Description

The Associate Director will demonstrate business and financial acumen and gather, analyze, and synthesize data to generate impactful insights to shape brand strategy. The ability to collaborate and influence across multiple cross functional stakeholders will be critical to the role.

Responsibilities

Collaborate with Marketing, Patient Services, Market Access, and business leaders/stakeholders to build, manage and execute strategic marketing channel solutions that help achieve business objectives and goals across the product procurement & access process.
Prepare forecast assumptions. Help direct summary-level market, unit demand and sales forecasts for both on market and pre-launch Retina brands. Prepare commercial support and presentations for forecasting cycles.
Conduct business performance analysis. Diagnose obstacles to OZURDEX® growth and work collaboratively to provide solutions.
Shape the go to market strategy for a novel gene therapy. Develop and deliver the procurement and practice integration plan to allow for rapid adoption at launch.
Partner with cross functional stakeholders in the build out of pricing, managed care, reimbursement, patient hub/services, and distribution strategies.
Develop marketing materials. Lead marketing pieces through the legal, regulatory, and medical review and approval process.
Coordinate the work of multiple external vendors and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance.
Optimize commercial deployment of patient access programs, developing and maintaining rep delivered promotional tools for the patient savings program.
Prepare for milestone governance meetings as a commercial member of the asset strategy team.
Responsible for budget coordination and management.
Serve as a proactive contributor to Eye Care EED&I initiatives and team culture activities.

Qualifications

Bachelor's degree from an accredited institution required; Master's degree from an accredited institution preferred.
Minimum 5 years of healthcare sales/marketing experience required.
Inline marketing experience required. 5-7 years HCP marketing experience preferred. Buy & Bill experience preferred.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ?

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.?
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.?
This job is eligible to participate in our short-term incentive programs. ?
This job is eligible to participate in our long-term incentive programs?

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ?

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

Apply with AbbVie, Inc.

Search Terms: Director, Marketing, Associate, Patient Access, Patient Services

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