The VP of Marketing will lead the Integrated Marketing team, working cross-functionally to drive marketing campaigns, go-to-market capabilities, and partnership opportunities for the Fandango business. The ideal candidate should be detail-oriented with an ability to handle multiple projects at once and prioritize within a fast-paced work environment. Excellent communication skills are a necessity. The three major areas of focus will be:Studios – This leader will work closely with all major studi... more details
Job Description
The VP of Marketing will lead the Integrated Marketing team, working cross-functionally to drive marketing campaigns, go-to-market capabilities, and partnership opportunities for the Fandango business. The ideal candidate should be detail-oriented with an ability to handle multiple projects at once and prioritize within a fast-paced work environment. Excellent communication skills are a necessity.
The three major areas of focus will be:
Studios – This leader will work closely with all major studios on a daily basis to drive partnership marketing opportunities around theatrical and at home releases. Frequent polished communication and interaction with Executive, C-Suite and movie studios will be expected.
Exhibitors – This leader will help drive conversations with all exhibitors around ticketing opportunities for theatrical releases. Coordinating these efforts alongside the studio initiatives is a key element to success in this role.
Brand – This leader will lead all brand efforts for the businesses under the Fandango umbrella including; Fandango, Fandango @ Home, and Rotten Tomatoes.
RESPONSIBILTIES
Develop comprehensive business plans including strategy, business case, marketing and budgets for all Fandango brands
Adopt a consumer-centric approach to product planning by identifying, analyzing and prioritizing user/segment needs
Collaborate with Product Management and Technology teams to refine the product value proposition and positioning
Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption and market leadership
Lead the go-to-market strategies for dynamic product initiatives that span across multiple areas of the viewer-experience
Partner with Consumer Insights to better understand our customers and industry, including competitive information to drive appropriate messaging and competitive positioning as well as insights that contribute to long-term product planning
Partner with Analytics and Finance to build annual product P&L
Establish KPIs for product launches and rollouts in alignment with product leads
Enable ongoing connectivity between Product teams and other key stakeholders
Key KPIs/Measurement: NPS, revenue, penetration etc.
Qualifications
Basic Requirements:
10+ years of marketing experience, specifically in partnerships and / or brand marketing
Demonstrable marketing experience in the media / entertainment industry
Demonstrable hands-on experience working alongside a development (physical or digital) product team
Desired Characteristics:
Solid understanding of consumer needs, competitive landscape
Superior communication skills with the ability to interact cross-functionally internally and externally with business associates and clients
Exceptional organizational and time management skills with the ability to execute against multiple, high-priority projects
Proven leader with a positive attitude, interpersonal skills who thrives in a collaborative work environment
Ability to work with cross functional teams to develop consensus within diverse groups and drive results
Strong client orientation and consultative approach combined with a proven record of excellent program/project management and stakeholder management
Movie Studio experience is preferred.
Ticketing experience in or outside of the movie industry is preferred.
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the Los Angeles office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $190,000 - $245,000 (bonus and long-term incentive eligible)
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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