At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.
This Sr Director of Marketing Communications will be responsible for the leadership, development and execution of the integrated and holistic communications strategy that both supports and forms the global IPT Business Unit. Working cross functionally with the IPT General Manager, Healthcare Marketing Vice Presidents and global Commercial Leaders, this individual will lead the positioning and protection of the IPT brand as the leader in reprocessing. This position will be responsible for developing and conveying the business unit value propositions across the portfolios, direct downstream programs including collateral, content, advertising and oversee / manage outside agency partners to deliver best-in-class materials.
• Identify challenges and emerging issues and work with the IPT leadership team to gain alignment on internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
• Serves the strategic thought partner to the Vice President & General Manager, Marketing Vice Presidents, and Commercial leaders
• Oversees market research initiatives and partners with Vice President & General Manager and Marketing Vice Presidents to implement communication strategies based on findings
• Consistently reviews competitive business and communication activities and proactively develops the communication strategies to defend IPT’s leadership position
• Determines the appropriate cross promotion strategy to successfully position legacy, acquired and other Healthcare products and services
• Exercise judgment to prioritize media opportunities, and prepare talking points and presentations for the Vice President & General Manager
• Serve as the business unit representative for all Communications support within Healthcare
Responsible for brand consistency across all markets for IPT communication outlets
• Serves as the lead in selecting, reviewing, and maintaining the agreements, spend and relationship with outside agency partners to produce high quality deliverables on time and within budget
• Analyzing existing branding/marketing strategies and determine opportunities based on market dynamics and changing landscape
• Determine and recommend technology platforms needs to enhance marketing communication efficiency, quality and on time delivery
• Delivers quarterly and yearly reports on progress and budget allocation
• Build and manage the annual global Marketing Communications OPEX Budget
• Manage Associates reporting into the Global Marketing Communications team, overseeing and setting both long- and short-term goals
Bachelor's Degree in Marketing or Business
- Bachelor's degree required.
- Masters Degree in Business/Marketing or other related field of study preferred
- Healthcare/Medical Marketing Communication experience strongly preferred.
- Global Marketing Communications experience preferred.
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STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries.
If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.
STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.
The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.
