The Director, Marketing Technology and Operations is responsible for executing Cedars-Sinai marketing technology strategies and operations. Executes marketing technology roadmap, fostering innovation, managing email campaigns, analyzing marketing campaign performance, and ensuring marketing efforts are directly contributing to revenue growth. The Director, Marketing Technology and Operations drives the integration, operationalization and optimization of technology platforms to elevate marketing ... more details
Job Description
The Director, Marketing Technology and Operations is responsible for executing Cedars-Sinai marketing technology strategies and operations. Executes marketing technology roadmap, fostering innovation, managing email campaigns, analyzing marketing campaign performance, and ensuring marketing efforts are directly contributing to revenue growth. The Director, Marketing Technology and Operations drives the integration, operationalization and optimization of technology platforms to elevate marketing capabilities and customer engagement. Serves as key member of the forward-thinking marketing leadership team and instrumental in aligning the marketing technology ecosystem with industry standards, ensuring seamless integration, and leveraging technology to drive business success.
Spearheads the execution of marketing technology roadmap including implementation of new marketing technologies, managing projects with precision and agility.
Oversees the execution of marketing technology projects, ensuring seamless development and integration of web applications, Customer Relationship Management (CRM), and marketing automation systems.
Collaborates cross-functionally across teams to ensure a harmonious coordination of efforts between development and production teams, technology adoption and integration across the marketing ecosystem, aligning strategies to deliver optimal user experience.
Maintains quality control for all technology projects, conducting thorough assessment and ensuring they align with industry standards and Cedars-Sinai’s marketing technology ecosystem.
Monitors and analyzes technology performance, identifying areas for improvement and driving continuous optimization. Audits and evaluates our marketing technology stack, including digital content management, automation capabilities, lead processing, measurement, and reporting.
Manages and optimizes email marketing campaigns, focusing on performance metrics such as deliverability, open rates, and click-through rates.
Collaborates with the sales team to track and analyze the impact of marketing efforts on revenue and customer acquisition.
Implements and maintains marketing automation and CRM systems to streamline operations and improve customer data management.
Develops and monitors key performance indicators (KPIs) for marketing effectiveness and operational efficiency.
Leads and executes the vision for marketing analytics, defining the measurement framework, including key KPIs and funnel metrics that provide actionable insights to the management team. Conducts regular analysis of marketing campaign data to identify trends, measure ROI, and inform strategic decisions.
Oversees marketing budgets, including vendor contracts and marketing technology investments.
Stays updated with the latest trends and best practices in marketing technology, digital marketing, and data privacy. Champions industry standards and trends in marketing technology, ensuring Cedars-Sinai remain at the forefront of technological advancements.
Qualifications
Education
Education Level
Education Details
Minimum
Preferred
Bachelor's Degree
Business administration, information technology, marketing, health administration or related field
X
Master's Degree
Business administration, information technology, marketing, health administration or related field
X
Work Experience
Years of Experience
Experience Details
Minimum
Preferred
10 years
Experience in digital marketing or marketing operations positions, including experience with marketing technology strategy and implementation
X
5 years
Experience in leading marketing automation and execution of martech strategy
X
2 years
Experience working for a healthcare organization, preferably for a medical center/hospital or provider group
X
About Us
Cedars-Sinai is a leader in providing high-quality healthcare encompassing primary care, specialized medicine and research. Since 1902, Cedars-Sinai has evolved to meet the needs of one of the most diverse regions in the nation, setting standards in quality and innovative patient care, research, teaching and community service. Today, Cedars- Sinai is known for its national leadership in transforming healthcare for the benefit of patients. Cedars-Sinai impacts the future of healthcare by developing new approaches to treatment and educating tomorrow's health professionals. Additionally, Cedars-Sinai demonstrates a commitment to the community through programs that improve the health of its most vulnerable residents.
Req ID : 1877 Working Title : Director, Marketing Technology Department : Digital Marketing Technology Business Entity : Cedars-Sinai Medical Center Job Category : Marketing / Communications Job Specialty : Marketing Primary Shift : Day Shift Duration : 8 hour Base Pay : $70.79 - $127.42
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