Job Abstract

Under general direction from a Marketing Program Manager, the Associate Marketing Manager implements direct response marketing projects (print, email, digital campaigns, collateral, etc.) to drive awareness and usage of the AAA Discounts & Rewards and the AAA branded Visa credit card programs. The successful candidate will manage initial strategy, creative development, implementation, outline next step recommendations, and consistently measure campaign success through key metrics. This role takes a lead in coordinating the activities for vendor partners, agencies, internal staff, and other stakeholders to ensure all projects are completed accurately, on time, on budget, and on strategy.

Responsibilities:

• Collaborate with the product teams to develop and implement marketing plans for strategic partners to help drive awareness and usage of the Discounts & Rewards program

• Collaborate with our agency and internal product team to develop and implement marketing plans to support revenue and new account acquisition goals for AAA Visa credit card

• Update and optimize the AAA website category pages with seasonally relevant partner offers throughout the year

• Analyze tracking mechanisms for assigned projects and perform basic results analysis, proactively offering solutions and recommendations for next steps to management

• Identify the impact of marketing projects on the various channels (web, email, digital, social) and communicate with all appropriate business units and stakeholders

• Take initiative to reach out to proper stakeholders (internal and external) and coordinate communication to achieve objectives

• Manage budgets and forecasting for the Discounts & Rewards and AAA Visa Credit Card programs

Requirements:

• Bachelor’s degree in marketing, Communications or Business Administration is preferred

• Minimum of 3-5 years of prior marketing experience in an advertising agency or client-side marketing role is required

• Strong knowledge and experience with direct response marketing and project management are required

• Experience developing marketing plans and managing a marketing budget is required

• Must be able to multi-task and have the capability to manage competing priorities under general direction

• Work with Product and Legal teams to ensure accuracy with all relevant aspects of a project

• Candidate should be a self-starter with the ability to problem-solve and provide suggestions or alternative options to unexpected situations and scenarios

• Must have excellent communication, presentation, and solid writing skills

• Requires proficiency in Microsoft Office (especially Excel)

• Tableau and Adobe analytics experience are a plus

• This position is hybrid – Work at the Administration Offices in Costa Mesa (Tuesday, Wednesday, Thursday) and work-from-home (Monday and Friday)

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The starting pay range for this position is:

Additionally, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

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Remarkable benefits:
•    Health coverage for medical, dental, vision
•    401(K) saving plan with company match AND Pension
•    Tuition assistance
•    PTO for community volunteer programs
•    Wellness program
•    Employee discounts

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.