Include:Franchise Strategy, Marketing & Development:Assist in the development of long-term global franchise strategies for Universal’s live-action film and television properties. Conduct brand studies, analyze consumer insights, and examine the competitive landscape. Lead overarching development and execution of innovative marketing campaigns for priority IP - Liaise with global Franchise Management & Theatrical Brand Marketing, and regional Franchise and Consumer Products partners to ensure glo... more details
Job Description
Job Description
Summary:
UP&E’s Live Action Global Franchise Strategy team drives the global vision and strategic development and execution of franchise strategy and marketing plans to cultivate brand growth and drive revenue throughout the franchise ecosystem. We are a team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.
The Manager, Franchise Strategy is responsible for supporting the growth and development of Universal’s live-action film and television properties. Key functions include creation and execution of both strategy and marketing plans, as well as ongoing brand management in partnership with global business teams.
Responsibilities include:
Franchise Strategy, Marketing & Development:
Assist in the development of long-term global franchise strategies for Universal’s live-action film and television properties
Conduct brand studies, analyze consumer insights, and examine the competitive landscape
Lead overarching development and execution of innovative marketing campaigns for priority IP
Liaise with global Franchise Management & Theatrical Brand Marketing, and regional Franchise and Consumer Products partners to ensure global alignment and share out key updates
Brand Stewardship:
Work with key stakeholders (internal and external) to ensure best-in-class representation of brands through partnership and approvals
Develop strategy & creative briefs and partner with creative and product development teams to ideate authentic and merchandisable brand extensions and refreshes
Represent UP&E opportunities and drive franchise coordination across key cross-company businesses
Provide strategic support to asset management with Theatrical Brand Marketing and Global Asset Management team
Communication & Collaboration:
Create and share cross-divisional presentations and communications
Develop and lead rollout of brand guardrails, reference and tools
Organize and present pitch meetings internally and externally
Professional Leadership:
Serve as a champion for best-in-class culture with an emphasis on collaboration, innovation and inclusion
Cultivate strong relationships with key internal and external partners
Qualifications
Qualifications/Requirements:
3+ years’ experience; Franchise Management or Brand Marketing preferred
Keynote experience is required
Desired Characteristics:
Bachelor’s Degree preferred in marketing or related field
Experience working with entertainment brands is a plus
Proven presentations skills with executive presence and leadership
Excellent written and verbal communication skills
Ability to think strategically and conceptually
Comfortable adapting to change in a continuously evolving environment
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $80,000 - $100,000 (bonus eligible)
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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