Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Job Summary
The Sr. Partnership Data Analyst is in responsible for aggregating and analyzing data across business units to provide actionable insights for our Global Partnership Sales and Activation teams. This will be done through management of big data sets, the creation of reports and dashboards, and clear communication of insights and recommendations. This role collaborates with Global Partnerships teams, other AEG data engineers, and AEG business intelligence professionals to improve Partnership sales revenue and Partner activation efficiency for those teams. Responsibilities include developing impactful data visualizations, deploying short and long term partner analyses, and enhancing existing data workflows, reports, and systems for optimization.
Essential Functions
- Maintain new and existing partnership inventory, ensuring all partnership elements are measured, capturing results, and yielding consistent data for analysis. Analyze and communicate partner-agnostic and partner- specific insights, trends, and recommendations across a variety of sponsorship inventory and brand partners/sponsors.
- Identify and recommend strategies that will result in improved partner retention/renewal and revenue optimization. Communicate recommendations to leaders across the sporting teams, partnership sales, and partnership
- Organize, interpret, translate, and present data from external data providers (e.g., YouGov, Scarborough, GumGum, Wasserman, Nielsen) to extract actionable insights and identify new opportunities for current/prospective partners. Track organizational and industry-wide digital trends and identify any innovative programs, activations or concepts to deliver additional value to partners and develop category
- Aggregate data from multiple owned sources to create, summarize, and visualize actionable insights about partnership performance. Use tools such as PowerBI, SQL, SAS, R, or Python to effectively structure and manage data that informs insights and recommendations for improving sales and rate card valuation, pricing methodology, and activation
- Assist with broader market research efforts by developing, executing, and analyzing group research tactics (like surveys or focus groups) that provide partnership insights to business
Required Qualifications
- BA/BS Degree (4-year) (Advanced Degree Preferred) Mathematics, Computer Science, Statistics or Analytics
- 4-6 years Related work experience
- Experience with statistical programming packages like SAS, SPSS, R, or Python
- Experience, proficiency, and working knowledge of SQL and data warehousing
- Experience with working with ticketing or transactional data
- Experience with database systems such as AWS or Azure
- Experience using BI tools (PowerBI/Tableau/Looker) to create interactive data visualizations and
- Strong communication skills, with the ability to create relationships and work independently
- Ability to learn required business systems
- Proven capabilities to identify actionable insight from data
- Ability to translate results from data into clear, concise summaries/presentations
- Team player who enjoys working in a high achieving and innovative environment, with a commitment to be top of class
- Knowledge of statistical programming package, such as SAS, SPSS or R
- Structured, organized thinker, with a commitment to quality, who is proven to problem solving and critical thinking
- Relentless curiosity, and a passion for finding answers to questions, while working in a fast-paced
- Ability to maintain a flexible schedule including nights and weekends as needed
Pay Scale: $67,000 - $98,257
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
