Drives analytics and insights related to Medicaid, Marketplace, or Medicare programs with the objective of driving consumer acquisition and retention. Key contributor within the Marketing Analytics team. Provides visibility into integrated campaigns performance, as well as product and consumer analytics to improve return on investment (ROI), marketing effectiveness and inform investment decisions. Measures key performance indicators (KPIs) and creates performance dashboards that provides data-ba... more details
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.
Position Purpose: Drives analytics and insights related to Medicaid, Marketplace, or Medicare programs with the objective of driving consumer acquisition and retention. Key contributor within the Marketing Analytics team. Provides visibility into integrated campaigns performance, as well as product and consumer analytics to improve return on investment (ROI), marketing effectiveness and inform investment decisions. Measures key performance indicators (KPIs) and creates performance dashboards that provides data-based strategic direction to support product growth.
- Measures key performance indicators for marketing execution and identifies optimization opportunities.
- Builds and manages operational dashboards to help product & business development teams understand the end-to-end performance
- Creates analysis to provide insights that moves beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’
- Drives consumer and market insights to inform consumer segmentation, journey mapping, content marketing and omni channel campaign execution for specific product portfolio
- Defines metrics & indicators to measure effectiveness of any external strategic partnerships for programs and related initiatives
- Identifies opportunities to reach consumers through cohesive omni channel experiences that increases consumer acquisition and retention for product portfolio
- Designs and executes consumer data acquisition through surveys, focus groups, opinion polls etc.
- Analyzes and generates campaign performance insights from Media Mix Modeling analytics provided by agency partners to maximize Media ROI by optimizing resource allocation
- Forecasts product portfolio demands to ensure it meets margin and growth targets
- Forecasts audience and campaign performance to provide optimization diagnostics
- Maintains strong familiarity with competitive landscape and healthcare market trends by conducting benchmark analysis and identifies product differentiation opportunities
Education/Experience: Bachelor’s degree or equivalent in Business Administration, Marketing, Actuarial Sciences, Applied Mathematics or Statistics. 5+ years of related business experience preferable with data analysis and visualization with 1-2 years of experience in healthcare industry. Solid organizational skills including attention to detail and multitasking skills. Knowledge of Tableau, SQL, SAS, or any other reporting tools/languages preferred. Advanced knowledge of Excel and PowerPoint preferred.
Pay Range: $67,400.00 - $121,300.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law. Total compensation may also include additional forms of incentives.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
