The VIZIO Platform & Content Marketing team is looking for a strategic and creative Manager, Partner Marketing to support VIZIO’s growing owned & operated FREE streaming service, Watch. Free , including hundreds of live channels, dozens of VIZIO curated channels, and thousands of On Demand movies & shows. The Manager will serve as the day-to-day marketing contact for Watch. Free AVOD and FAST channel partners. Key duties include channel onboarding related to marketing, ongoing asset delivery & a... more details
About the Team The VIZIO Platform & Content Marketing team is looking for a strategic and creative Manager, Partner Marketing to support VIZIO’s growing owned & operated FREE streaming service, WatchFree+, including hundreds of live channels, dozens of VIZIO curated channels, and thousands of On Demand movies & shows. The Manager will serve as the day-to-day marketing contact for WatchFree+ AVOD and FAST channel partners. Key duties include channel onboarding related to marketing, ongoing asset delivery & asset optimization, sourcing programming priorities, and most importantly developing go-to-market campaigns for notable launches & dedicated tentpoles, as well as custom promotions that grow WF+ active devices, viewership, and brand awareness. They will work alongside Business Development, Programming/Content Operations, Analytics & Insights, Product Marketing, Creative Services, and Retail to support the enterprise WatchFree+ Roadmap, tracking cross-functional ‘key beats’ to wrap campaigns around, and aligning on content acquisition pipeline, programming tentpoles, and product performance & reporting. The successful candidate is a self-starter, highly organized, PowerPoint wizard with exceptional internal/external presentation skills, and substantial experience developing go-to-market plans as well unique promotional concepts that drive WatchFree+ KPIs. We are a fast-paced team and looking for someone who has experience in television, media, and OTT landscape, specifically FAST Channels, as well as a proven track record of working with partners, managing a high volume of campaigns, and balancing multiple internal/external stakeholders to drive results. What You Will Do • Serve as day-to-day VIZIO marketing contact, managing marketing relationships with WatchFree+ partners. • Facilitate the marketing onboarding process of new AVOD and FAST channel partners joining WatchFree+ to ensure a successful launch. • Lead/attend recurring meetings with select channels to identify opportunities and noteworthy programming events. • Align with internal teams on the content acquisition pipeline, performance reporting, programming events, asset management, and tentpole planning. • Utilize performance/genre/audience data & cross-functional reporting to inform marketing campaigns & content selection for promotion opportunities. • Work with channel partners to obtain & track their monthly/quarterly programming calendars and marketing assets (via AirTable submission form) to be featured within VIZIO-owned marketing channels such as on-device and off-device placements; SmartCast, VIZIO.com, VIZIO Email, VIZIO Social, and VIZIO in Retail. • Identify custom opportunities with FAST channel & VIZIO Curated channels to drive growth and engagement on WatchFree+. • Develop and execute 360 go-to-market campaigns for select content partner launches, larger scale content initiatives and/or content-focused product features. • Partner with Programming & Content Operations to stay closely dialed into master content calendar capturing WatchFree+ key programming events, tentpoles, channel launches, movie premieres, and sports stunts. • Own and maintain campaign tracking tools in AirTable. • Provide WatchFree+ Partner assets to feature within TV/Audio product videos, Retail, Customer Support, VIZIO.com, email, and social channels. • Route and QC partner assets & campaign tactics to key internal & external stakeholders for feedback and approval. • Regularly report on partner marketing campaigns and provide optimization recommendations. This includes providing partner performance recaps for quarterly business reviews. About You • 5-7+ years of Marketing experience in the entertainment, digital distribution, streaming, and/or connected device verticals. FAST channel and AVOD experience preferred. • Proficient in PowerPoint and strong presentation skills, with experience presenting to all levels, both internally and externally. • Proficiency with Tableau data, reporting, analysis and visualization. • Passion for the consumer streaming experience and strong industry acumen for insights & trends that translate into actionable content marketing plans. • Strong problem solving, strategic thinking, and decision-making skills informed by data, with the ability to work independently to identify, prioritize, and articulate WF+ initiatives & results. • Demonstrated experience leading marketing campaigns with 3rd party partners, with proven ability to build and execute go-to-market strategy across internal teams. • Ability to manage multiple projects at once, synthesizing each project goal and objective, and laying out a strategic plan to tackle each one while effectively monitoring progress and key milestones. • ‘White glove’, client facing interpersonal and communication style with external partners. • Motivated, self-starter, always looking to share acquired knowledge with others and actively seeks to apply within own projects. • Detail-oriented, organized, and highly experienced in project management functions. • AirTable experience preferred, but not required. About VIZIO We are Beautifully Simple. Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart. VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly. For California-based employment: The minimum salary for this position is $82,000/year. The maximum salary for this position $106,000/year. In addition to base salary, the compensation package also includes eligibility for an annual bonus, as well as equity and a range of medical, dental, vision and other benefits.
