Digital. Manage SEM and Social campaigns for designated film releases, including target audience and key word approval, plan formulation and execution, testing, product updates, creative updates and optimization for general market and multicultural audiences. Responsible for trailer launch digital media plans inclusive of Social, Search, Video and site-direct media. Apply research and testing data to media plan tactics (creative testing, social metrics, VTR, campaign reporting, tracking, etc.)En... more details
Job Description
Develop and execute creative, innovative, integrated media plans for Universal’s theatrical slate releases to deliver best possible ROI in a fast-paced and evolving media landscape.? Ensures the execution of media elements aligned to plan strategy and focuses on management of essential details and information flow.
Essential Responsibilities:
Digital
Manage SEM and Social campaigns for designated film releases, including target audience and key word approval, plan formulation and execution, testing, product updates, creative updates and optimization for general market and multicultural audiences
Responsible for trailer launch digital media plans inclusive of Social, Search, Video and site-direct media
Apply research and testing data to media plan tactics (creative testing, social metrics, VTR, campaign reporting, tracking, etc.)
Engage in comprehensive reviews of digital details documents from media agency for both general market and multicultural
Coordinate closely with the digital marketing teams to support campaign deployment across all media and Custom programs
Out-of -Home
Develop Outdoor recommendations, presenting to upper management for approval
Negotiate wildposting plans and locations
Secure approved recommendations with media agency and direct sale vendors
Manage outdoor upfront and perm allocations, including annual market evaluation rides
Media Department liaison with creative and print production department, including managing timelines for all outdoor creative
Provide POVs to the team on emerging media options and/or new vendors
Television and Radio
Review Local Television and National/Local Radio and Digital Audio buys
Plan and execute cross platform Awards campaigns, when applicable
Planning and Process
Responsible for the development and review of documents for high-level internal meetings
Supervise weekly media recap memos for senior management when films are in flight
Review media plan documents from media agencies
Actively participate in brainstorms for assigned films
Participate in opportunistic projects, pilots and taskforces
Qualifications
3+ years of experience at an advertising agency, client or entertainment company working with a marketing organization in a strategic role
Bachelor’s degree
Eligibility Requirements:
Interested candidates must submit a resume/CV online to be considered
Must have unrestricted work authorization to work in the United States
Must be willing to work in Universal City, CA
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary Range:$80,000 - $110,000 (Bonus eligible)
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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