Develop and execute comprehensive external marketing strategies to enhance Smithbucklin's brand visibility and reputation. Collaborate with internal stakeholders to align marketing efforts with organizational goals and objectives. Lead the development of compelling content across various channels, including digital, social media, email, and print, to engage target audiences and drive customer acquisition. Oversee the creation and distribution of marketing materials, including presentations, case... more details
Description
Smithbucklin, a 100-percent employee-owned professional services company serving non-profits and industry associations, is seeking an experienced Marketing Director for the Corporate Marketing team.
As the Director of External Marketing at Smithbucklin, you will play a pivotal role in shaping and executing our external marketing strategies. Working with the Chief Marketing Officer and other executive stakeholders, you will be responsible for driving brand awareness, enhancing our reputation, and engaging our target audience through innovative marketing initiatives. This role requires a strategic thinker with a proven track record of success in brand and content marketing, as well as exceptional leadership skills.
What You Will Do
- Develop and execute comprehensive external marketing strategies to enhance Smithbucklin's brand visibility and reputation.
- Collaborate with internal stakeholders to align marketing efforts with organizational goals and objectives.
- Lead the development of compelling content across various channels, including digital, social media, email, and print, to engage target audiences and drive customer acquisition.
- Oversee the creation and distribution of marketing materials, including presentations, case studies, and whitepapers, to support sales and business development efforts.
- Monitor market trends, competitor activities, and customer feedback to identify opportunities for innovation and differentiation.
- Provide strategic guidance and leadership to the marketing team, fostering a culture of creativity, collaboration, and excellence.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, and regularly report on progress to senior leaders.
This Role Might Be for You If…
- are ambitious and willing to roll up your sleeves to get the work done.
- thrive working on multiple projects at once.
- stay current on industry trends and look for opportunities to innovate.
- want to make an impact and enjoy the rewards of your contributions.
Education & Experience Qualifications:
- Bachelor’s degree or equivalent experience; field of study in Marketing, Communications, English, or Journalism
- A minimum of 15 years of marketing communications experience required.
- Supervisory experience required.
- Microsoft 365 skills proficiency required.
- Experience working in professional services setting preferred.
Where Do You Fit?
As a senior-level professional, working at Smithbucklin will offer you countless opportunities to develop transferrable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace. In addition, as a 100-percent employee-owned company, Smithbucklin offers all employees – regardless of position or compensation – an equal chance to experience fulfillment and reap the benefits of ownership. As owners, employees are unified in the goal of building a great, enduring company.
Equal Employment Opportunity
At Smithbucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state, or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.
About
Smithbucklin is a leading professional services company serving non-profits and industry associations. Through full-service management, meetings, sales, and strategic marketing solutions, we unlock the power of human networks that move every industry, field, and profession forward.
