The Public Relations (PR) Coordinator for the Skechers Performance division assists in the development and execution of PR-related activations and initiatives which expand the impact of sport and technical product as well as athletes. This position would help to further expand the Skechers brand, specifically its Performance division. This role also provides the Public Relations team with both administrative and operational support, ensuring the PR team remains organized while managing multiple ... more details
Job Description
JOB PURPOSE-
The Public Relations (PR) Coordinator for the Skechers Performance division assists in the development and execution of PR-related activations and initiatives which expand the impact of sport and technical product as well as athletes. This position would help to further expand the Skechers brand, specifically its Performance division. This role also provides the Public Relations team with both administrative and operational support, ensuring the PR team remains organized while managing multiple projects at a time.
Essential Job Responsibilities
Support and coordinate targeted pitches, specifically designed to secure placements, and create earned coverage opportunities for the Skechers Performance division
Pitches should target appropriate sport, fitness, sneaker, trend, and lifestyle media when applicable
Help build Skechers brand through influencer and celebrity partnerships and seedings
Assist in the development and execution of PR-related activations within the Skechers Performance division
Stay in-the-know of relevant trends to utilize in pitches
Stay in-the-know of relevant events surrounding Skechers Performance ambassadors and products
Stay in-the-know of product and technology developments relevant to being the “Comfort Technology Company”
Other duties as assigned
Press
Support the planning and execution of PR marketing campaigns, ensuring alignment with brand messaging and target audience
Maintain a strategic and creative mindset when developing pitches, providing event support, and assisting in PR-related activations and initiatives – all with the goal of helping to grow the Skechers Performance division
Identify and execute brand integration opportunities for relevant sport events working within allocated budgets
Identify and execute placements for key company initiatives pertaining to the Skechers Performance division
Occasionally assist in media outreach for product placement (digital media, sport/trade magazines, blogs, vlogs, regional/national TV shows)
Monitor media coverage, compile PR reports, and manage press clippings
Scan/screengrab and file press placements for long lead, short lead and online media (daily)
Organize daily hits in media monitoring portal, including Google alerts and manual searches (daily)
Prepare and ship mailings for gifts, social posts, and new product launches to editors, celebrities, influencers, ambassadors, etc. as needed
Travel & Events
Attend and participate in press events, tradeshows, openings, etc.
Travel to key Skechers Performance events as needed
Participate and support the annual Skechers Pier to Pier Friendship Walk
Visit newsstands to purchase magazines and newspapers with press hits when needed
Organization & Administration
Ensure documents are up-to-date to assist in PR forecasting and planning
Maintain and build editor contact lists for print, online and broadcast media
Assist in building a team rolodex of relevant sport/product wear testers, influencers, celebrities, and “sneakerheads”
Support the planning and execution of PR events
Organize daily hits in broadcast monitoring portal and delete irrelevant content (daily)
Submit and log shoe orders including but not limited to press pulls, influencer giftings, athlete seedings, etc. to data entry
Ship and manage inventory of press samples
Qualifications
JOB REQUIREMENTS-
Ability to work on-site
Ability to multi-task and prioritize effectively
Exemplary organizational and time management skills
Excellent communication skills (both written and oral)
Strong attention to detail
Ability to work effectively in a dynamic, quick-moving environment
Working knowledge of popular culture and current fashion/footwear trends
Working knowledge of basketball, baseball, golf, running, pickleball, and soccer
Working knowledge of press outlets, including sports-focused online and print outlets
Working knowledge of social media trends, principles, and influencer strategies
High-level proficiency in Microsoft Office (Excel, Word, PPT, Teams, etc.)
Proficiency with Adobe Photoshop and News Exposure
Proficiency with PR Campaign Management software, specifically Cision
Demonstrated interest in Public Relations
Genuine and demonstrated interest in fashion, footwear, and fitness
Education and Experience
Bachelor’s degree in Public Relations, Advertising, Communications and/or Marketing or equivalent work experience
3+ years of experience fashion, athletic, or footwear PR experience preferred
Previous agency experience preferred
Established contacts in fashion, fitness, charity, footwear and TV media preferred
Additional Information
PHYSICALDEMANDS-
While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.
All your information will be kept confidential according to EEO guidelines.
Pay range for this position is $67,000-$75,000/ year.
Benefits:
Paid Parental Leave: including time for fathers and adopting parents.
Short term & long-term disability and life insurance at no cost to the employee.
Extensive medical, dental, and vision plans with multiple carries, including EPO, HPN and PPO plans.
Competitive 401k plan and employer matching.
Health Savings Account (HSA) and Flexible Savings Account (FSA) offerings.
Paid vacation, sick, personal and holiday time.
Pet Insurance available.
Onsite wellness programs at company headquarters including fitness classes, acupuncture, and chiropractor.
Employee stock purchase program
Employee product discount of 50%; employee sample sales and family and friends discount throughout the year.
Skechers Company Culture and growth strategy is deeply infused with internal career growth and opportunities for learning.
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.
