My client, a large Financial Services company, is currently seeking a dynamic and process driven Marketing Audience Lead for an immediate 6 month assignment. The Marketing Audience Lead will support the Institutional Marketing Team and must have institutional asset management experience. This is a hybrid position and MUST be able to work in their LA or NY office 3 days a week Tues - Thurs. Helps to define the marketing strategy for their area of respo[ "\t. Establishes the business priorities ... more details
My client, a large Financial Services company, is currently seeking a dynamic and process driven Marketing Audience Lead for an immediate 6 month assignment. The Marketing Audience Lead will support the Institutional Marketing Team and must have institutional asset management experience. This is a hybrid position and MUST be able to work in their LA or NY office 3 days a week Tues - Thurs. Helps to define the marketing strategy for their area of respo
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Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
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Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this.
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Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
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Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight.
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Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
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Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
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Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
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