The Director of Brand Partnerships and Licensing is an integral member of the Game Shows Consumer Products team. The Director will develop and execute the brand partnerships strategy for Sony’s iconic game shows such as Wheel of Fortune and Jeopardy!. This role requires deep knowledge and relationships with various verticals including travel, retail, CPG, finance, automotive, mobile, and digital. We’re looking for an energetic and proactive leader able to work internally and externally to manage... more details
The Director of Brand Partnerships and Licensing is an integral member of the Game Shows Consumer Products team. The Director will develop and execute the brand partnerships strategy for Sony’s iconic game shows such as Wheel of Fortune and Jeopardy!. This role requires deep knowledge and relationships with various verticals including travel, retail, CPG, finance, automotive, mobile, and digital. We’re looking for an energetic and proactive leader able to work internally and externally to manage existing businesses and identify new opportunities. This candidate will be focused and have strong communication skills, sales experience and have a motivated personality to get deals. They should be able to think critically and creatively when making plans and have a demonstrated ability to execute a particular strategy. The role will report into the VP of Licensing for Game Shows.
Responsibilities:
- Identify new brand partnership opportunities
- Build, nurture, and grow licensing business and brand partnerships
- Create and pitch proposals
- Seek and secure brand integrations for Wheel of Fortune and Jeopardy!
- Creatively weave potential brands into the show's existing format
- Oversee licensing and co-branded product development from concept to execution
- Develop materials and present plans for stakeholder buy-in
- Negotiate and execute brand integration and licensing deals
- Analyze quarterly revenue reports and participate in annual forecasting
- Research and understand competitive landscape, consumer trends, and industry needs
- Deliver on product activations and monetization goals
- Collaborate with production, sales, and licensing for cross-functional alignment
- Develop a deep understanding of Wheel of Fortune and Jeopardy! to grow overall business and engage fans
- Maintain monthly financial performance and analysis of all businesses
- Perform other duties as requested
Requirements:
- 10+ years of brand partnership experience within a talent agency, entertainment company, or Consumer packaged goods company
- Proven success masterfully negotiating, closing, and executing deals six and seven figure deals
- Strategic thinker with deep understanding of current trends
- Bachelor’s Degree
- Excellent interpersonal, verbal/written communication and presentation skills
- Self starter with extreme attention to detail
- Must be highly organized
- Collaborative within a cross-functional team environment
- Must possess a “can-do” and “will-do” attitude
- Ability to anticipate issues, be proactive and problem solve
- Familiar with pop culture and current entertainment
The anticipated base salary for this position is $130,962 to $170,250. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
