As Manager - Property Marketing of Marketing Operations with Hines, you will support the formulation and execution of Hines' digital marketing strategies by developing and implementing marketing technology systems and processes in support of the Willowick portfolio (Hines' multifamily management brand). You will work closely with the Director - Property Marketing, Multifamily and the Global Property Marketing team to find efficiencies through automation or improvement of daily marketing function... more details
When you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you’ll be a part of shaping our future in the years to come.
Responsibilities
As Manager - Property Marketing of Marketing Operations with Hines, you will support the formulation and execution of Hines’ digital marketing strategies by developing and implementing marketing technology systems and processes in support of the Willowick portfolio (Hines’ multifamily management brand).
You will work closely with the Director - Property Marketing, Multifamily and the Global Property Marketing team to find efficiencies through automation or improvement of daily marketing functions, elevating the day-to-day marketing of our growing multifamily portfolio.
You will be passionate about understanding the latest multifamily marketing strategies and emerging trends to support our online presence via all digital channels, including our property websites and Hines.com. You will be a true collaborator, sharing these insights and best practices with marketing and communications peers across the organization.
You have a love of process, innovation, and finding solutions to complex problems. You will also be an expert communicator, skilled at presenting to internal stakeholders and partners to drive alignment and adoption of new processes and standards of working.
Leverage data to create standards and guidelines for property website development, on-site SEO & local search, and analytics tracking standards in Google Tag Manager and Google Analytics 4
Support the digital launch for various property types including multifamily, commercial, and mixed-use to ensure the website and digital channels are accurate and operational
Confidence in reviewing paid search and social performance campaigns and providing feedback on performance to agency partners for reporting modifications
Exemplify the definition of customer service to our internal and external partners and lead cross-functional collaboration with other departments
Support initiatives and programs that drive our One Hines digital strategy by monitoring marketing technology platforms and finding opportunities to bridge data silos when possible
Keep abreast of current changes in technology, processes, and standards within the industry and area(s) of responsibility by attending internal and external training programs, business meetings, conferences, and other events, researching and/or subscribing to the internet or other professional publications, and/or utilizing other appropriate method(s) to obtain business and professional information, and applies knowledge and practices to area(s) of responsibility.
Qualifications
Minimum Requirements include:
Bachelor’s degree (or equivalent) from an accredited institution
Five or more years of experience in marketing in commercial multifamily real estate or related field. Experience working in an agency or in close coordination is a plus.
Excellent project management and planning skills
Strong attention to detail and sense of responsibility for delivering results and issues are addressed and resolved with urgency
Experience working in multifamily marketing with vendor and agency oversight and management, or relevant commercial real estate experience
Ability to work under pressure and manage multiple deadlines
A strong team player and ability to work in a dynamic, matrixed organization
Ability to interact with senior leaders, project teams and team members with knowledge and diplomacy
Familiarity with website development, pricing and availability integrations, privacy policy and web accessibility requirements ideal
Experience working with property management/marketing platforms, e.g. Entrata, Yardi
Must be able to travel up to 20% of the time.
Compensation: $80,800 - $115,500
Closing
Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries. We manage a $92.3B¹ portfolio of high-performing assets across residential, logistics, retail, office and mixed-use strategies. Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets. To learn more about Hines, visit www.hines.com and follow @Hines on social media. ¹Includes both the global Hines organization as well as RIA AUM as of June 30, 2022.
We are an equal opportunity employer and support workforce diversity.
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