DESCRIPTION
Amazon Prime Video is seeking an exceptional and passionate 360 Sr. Lead Creative Advertising to develop innovative, award-winning and effective creative advertising campaigns that drive viewership of our original series and movies. The ideal candidate would be a creative visionary with the ability to craft thoughtful, premium and best-in-class campaigns that connect with customers across all channels. This creative leader must have prior experience in entertainment marketing and be an expert in AV, print, social and experiential creative advertising and marketing initiatives.
Key job responsibilities
Creative Thinking
- Personally, ideate and develop innovative long-lead creative advertising campaigns that tell stories, connect with customers, and drive viewership of our highest priority original series and movies.
- Have a strong POV and creative vision along with a clear, concise ability to provide direction to internal and external partners.
- Craft high-level creative briefs and presentation decks.
- Prepare photo shoot brief, sketches and comps that communicate concepts and campaign direction.
- Drive consensus for your campaign by clearly articulating your creative strategy and presenting concepts to peers, senior studios leadership, and executive producers/filmmakers.
- Solve for cross-functional business, customer, and stakeholder requirements while building creative that is breakthrough.
- Think globally and across platforms, mastering the idiosyncrasies of each and create tailored content across channels that help drive marketing objectives.
- Strive to create first-to-market ideas that raise the bar.
Creative Execution
- Lead the execution of key campaign creative assets within budget and on-time.
- Elevate the creative output of internal resources as well agency partners to ensure that all marketing assets meet a high standards of creativity, innovation and brand association.
- Manage highly visible and complex projects that have wide impact across the business and that span multiple territories, teams, and platforms.
- Effectively direct and manage the development of all creative assets for creative campaigns including but not limited to: trailers, TV spots, key art, OOH, digital, social, merchandising and experiential.
- Forecast resourcing needs and work with key stakeholders to drive a schedule for projects while prioritizing and using resources effectively.
- Manage blockers or obstacles in the creative process with confidence and clear communication.
- Identify and implement appropriate processes to insure an efficient and effective workflow.
- Facilitate meetings with all levels of management both internal and external.
- Collaborate with team to allocate, manage and track budgets for creative asset development.
Leadership
- Promote collaboration with internal stakeholders and foster positive agency relationships to achieve high-level outcomes.
- Work with senior leadership to create policies and procedures, best practices that impact the broader department.
- Proactively work to solve problems and communicate to senior management, and actively seek clarification when there is ambiguity.
About the team
Preferred qualifications:
10+ years of entertainment experience with expertise in AV, print, digital, social, branding and design.
Experience leading creative teams in an entertainment environment.
Developed campaign for global launch with unique creative in territory.
A strong portfolio of work showing creative innovation with the ability to articulate big and breakthrough ideas in print, outdoor, AV, social, digital, events and experiential.
Deep knowledge of storytelling and the customer journey.
Working knowledge of Adobe Creative Suite and Microsoft Office.
Strong verbal and written communication skills.
Excellent presentation skills.
Creative writing skills.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA
PREFERRED QUALIFICATIONS
- Bachelor's degree
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $113,000/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
