As a Manager, Property Marketing at Hines, you will apply your skills in branding and visual merchandising to support the execution of property marketing strategies and tactics including branding, property identity, media, and digital content to successfully launch new real estate development projects or reposition existing properties. You will report to the Director, Development and Property Marketing and collaborate with Hines' property teams around the world and external creative agencies to ... more details
Manager, Property Marketing
LocationUS-CA-Los Angeles
Job ID
2024-11504
Category
Marketing Communications
Location : Location
US-CA-Los Angeles
Overview
When you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you’ll be a part of shaping our future in the years to come.
Responsibilities
As a Manager, Property Marketing at Hines, you will apply your skills in branding and visual merchandising to support the execution of property marketing strategies and tactics including branding, property identity, media, and digital content to successfully launch new real estate development projects or reposition existing properties. You will report to the Director, Development and Property Marketing and collaborate with Hines’ property teams around the world and external creative agencies to create inspiring placemaking that exceeds lease-up, occupancy and tenant and client satisfaction targets and ties to Hines’ global brand strategy. Responsibilities include, but are not limited to:
Assist in the development, execution, and optimization of integrated marketing strategies for new construction and existing properties for every property type and geographic region
Serve as a resource to Hines' regions for all property-level marketing including branding, property identity, media, creative, website development, on-line reputation, social media, and marketing events
Provide creative and strategic guidance to project teams across regions and categories
Help differentiate and position Hines' client properties as market leading and innovative branded assets
Track and share best practices in property marketing across the firm
Source and vet creative vendors/resources and maintain a preferred vendor list
Provide project management including vendor selection, marketing budget planning, deliverable tracking, and overall budget management
Qualifications
Minimum Requirements include:
Bachelor’s degree (or equivalent) in Communications, Marketing, or related field from an accredited institution
Five or more years of experience in marketing in commercial real estate or related field
Multifamily experience preferred
Experience in executing marketing strategies for large-scale real estate properties
Passion for branding, visual merchandising, and digital marketing
Strong attention to detail and excellent communication skills
Advanced project management skills
Self-motivated and able to work successfully in a high-productivity, fast-paced environment
Ability to operate a computer, phone system and general office equipment
Regular attendance and ability to work overtime as business needs deem appropriate
Ability to occasionally lift to 10 pounds
Compensation: $80,800 - $115,500
Closing
Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries. We manage a $92.3B¹ portfolio of high-performing assets across residential, logistics, retail, office and mixed-use strategies. Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets. To learn more about Hines, visit www.hines.com and follow @Hines on social media. ¹Includes both the global Hines organization as well as RIA AUM as of June 30, 2022.
We are an equal opportunity employer and support workforce diversity.
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