We are seeking a results-oriented Bilingual Communications and Social Media Manager to join our Corporate Communications team. The ideal candidate must be fluent in English and Mandarin and possess exceptional writing, collaboration, and social media skills. This individual will contribute to the development and execution of internal and external communications, as well as media relations, and integrated content for digital platforms. Responsibilities Excellent writing and editing proficiency in... more details
Communications & Social Media Manager
LocationUS-CA-Pasadena
Job ID
2024-11239
Category
Marketing
Position Type
Full-Time
Introduction
Since 1973, East West Bank has served as a pathway to success. With over 120 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates’ potential for career advancement.
Headquartered in California, East West Bank (Nasdaq: EWBC) is a top performing commercial bank with an exclusive focus on the U.S. and Asia markets. With a strong foundation, and enterprising spirit and a commitment to absolute integrity, East West Bank gives people the confidence to reach further.
Overview
We are seeking a results-oriented Bilingual Communications and Social Media Manager to join our Corporate Communications team. The ideal candidate must be fluent in English and Mandarin and possess exceptional writing, collaboration, and social media skills. This individual will contribute to the development and execution of internal and external communications, as well as media relations, and integrated content for digital platforms.
Responsibilities
Excellent writing and editing proficiency in English and Simplified Chinese to create a wide variety of content, including press releases, contributed articles, talking points, social media content, and marketing collateral.
Creating and maintaining an editorial calendar that supports our content strategy and ensures consistent brand messaging on Chinese-language platforms.
Leading the creation of content for the bank’s Chinese-language social media accounts to drive awareness and engagement.
Building relationships with Chinese media, influencers, and partners.
Engaging with internal teams, including marketing, sales, and product teams, to ensure consistency in messaging and branding.
Staying up-to-date with the latest trends and best practices in social media and communication strategies.
Qualifications
Bachelor's degree in Communications, Marketing, or a related field
8 years of experience in communications, public relations, and social media management
Fluent in both English and Mandarin (both written and verbal)
Exceptional communication and interpersonal skills
Strong bilingual reading, writing, and editing skills
Ability to think strategically and creatively, with keen business acumen and attention to detail
Highly creative and proficient in using Chinese-language social media platforms
Proven project management skills and the ability to manage multiple deadlines
Financial services or journalism experience is a plus
Compensation
The base pay range for this position is USD $80,000.00/Yr. - USD $120,000.00/Yr. Exact offers will be determined based on job-related knowledge, skills, experience, and location.
East West Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status. Reasonable accommodations for disability are provided to applicants and employees in accordance with applicable law.
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