The Campaign Management Team is responsible for developing, executing, and managing multiple marketing programs/campaigns focused on Acquisition marketing to support key Business Banking initiatives across multiple channels. Programs include acquisition, awareness campaigns, product launch marketing, segment marketing and branch promotional marketing. As a Acquisition Campaign Manager Sr. Associate for Business Banking you will manage, coordinate and collaborate with strategy partners on Acquisi... more details
The Campaign Management Team is responsible for developing, executing, and managing multiple marketing programs/campaigns focused on Acquisition marketing to support key Business Banking initiatives across multiple channels. Programs include acquisition, awareness campaigns, product launch marketing, segment marketing and branch promotional marketing.
As a Acquisition Campaign Manager Sr. Associate for Business Banking you will manage, coordinate and collaborate with strategy partners on Acquisition campaigns. In addition, you will ensure a strong control environment and serve as a second set of eyes on final creative and other executional aspects for campaign management. You will also collaborate with marketing managers to identify opportunities, efficiencies, campaign strategy and the framework for measurement and reporting.
Job responsibilities:
Manage internal agency relationships and creative versions (by program)
Deliver campaigns and other programs
Optimize direct response marketing campaigns to improve results, create efficiencies and reduce costs
Deliver a strong focus on end-to-end customer experience, providing exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed
Manage multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as Product and Marketing Strategy Team, Segment and branch partners, agencies for creative development and execution along with Legal and Compliance for approval of all marketing content
Manage campaigns (digital, print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters
Required qualifications, capabilities, and skills:
6+ years of experience in direct (print), email and/or digital marketing
Knowledge in Digital marketing such as: owned, earned and paid channels - Strong executional knowledge of paid display, email, and website creative
Experience in a fast-paced environment, with strong skills in multi-tasking and prioritization
High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
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