The Customer Experience, Digital, and Operations Analytics team is responsible for accelerating data driven value-based solutions that drive out expense, generate growth while elevating experience for members, providers and brokers. The Senior Manager of Digital and Marketing Analytics will report to the Senior Director of Customer Experience, Digital, and Operations Analytics. In this role you will supervise and provide technical direction to a team of analytics professionals. You will build st... more details
Your Role
The Customer Experience, Digital, and Operations Analytics team is responsible for accelerating data driven value-based solutions that drive out expense, generate growth while elevating experience for members, providers and brokers. The Senior Manager of Digital and Marketing Analytics will report to the Senior Director of Customer Experience, Digital, and Operations Analytics. In this role you will supervise and provide technical direction to a team of analytics professionals. You will build strong relationships with Marketing and Digital Business Leadership and consults with them to leverage analytics that enable them to meet their business goals and objectives. This role toggles between supervising and doing.
Your Work
In this role, you will:
Digital Analytics
In partnership with VP Digital, drive digital adoption and engagement on our digital properties by understanding customer, provider, employer, and broker behavior through tagging strategies/implementation/tag management with tools like Google Analytics and session replay tools like Glassbox
Develop performance insights into digital journeys through funnel analysis, traffic pattern analysis and recommend improvements in performance and personalization
Link digital performance with other attributes around multi-channel interaction, claim, demographics, plan to enrich insights
Design and Read tests to measure improvements/changes to product features
Measure the value of digital in terms of OPEX savings, cost of health care savings and revenue generation
Stay abreast of the latest digital tools and approaches for web/mobile analytics and data collection including cookie approaches, 3rd party pixels, etc. in compliance with healthcare regulations and requirements
Marketing Analytics
Analyze and understand the effectiveness of outbound marketing channels and efforts, from paid (display, search, social, etc.) to owned (calls, email, social) to earned (influencers)
Design and read tests to measure improvements/changes to product features.
Uncover insights and offer quantified recommendations on individual marketing campaigns
Design and read tests and measure incremental lift, results of A-B or other multivariate testing
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.