My client, a large Financial Services company, is currently seeking a dynamic and process driven Marketing Audience Lead for an immediate 6 month assignment. The Marketing Audience Lead will support the Institutional Marketing Team and must have a solid institutional asset management (defined benefit/defined contribution) background and experience. This is a hybrid position and MUST be able to work in their LA office 3 days a week Tues - Thurs. This ro[ "\t. This role will execute on business ... more details
My client, a large Financial Services company, is currently seeking a dynamic and process driven Marketing Audience Lead for an immediate 6 month assignment. The Marketing Audience Lead will support the Institutional Marketing Team and must have a solid institutional asset management (defined benefit/defined contribution) background and experience. This is a hybrid position and MUST be able to work in their LA office 3 days a week Tues - Thurs. This ro
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This role will execute on business priorities for the Institutional pod or delivery team and acts as one of the primary marketing interfaces to the Institutional client segment team.
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Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives.
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Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.
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Establishes the business priorities for the institutional audience by working with client segment teams, business groups, and senior leaders.
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Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this.
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Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
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Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight.
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