Job Abstract

Job Description

The Associate Director US Oncology Marketing Digital Engagement will direct the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) digital campaigns and programs that promotes the strategic imperatives for specific indications for our company's Oncology product.

Tasks include, but are not limited to the following:

• Directing the development of digital promotion assets, such as emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, iPad resources, social media, disease awareness assets, digital congress promotion assets, digital Payor resources

• Steering the development of digital medical education assets, such as off-the-shelf resources, drivers, emails, display units and banner ads, alerts, and video

• Guiding the development of digital campaigns within the Customer Engagement Journeys

• Ensuring all digital tactics align to the customer experience plan and achieve desired customer experience

• Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using digital knowledge, including customer experience best practices, and targeting

• Knowing the customer: a deep comprehension of customer segments, needs, channel preferences and profitability/life-time value

• Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and standards)

• Contributing to the development of the brand building tools (L3)

• Shaping the key strategic communication choices for assigned tumor(s)

• Working collaboratively with multiple internal teams including Marketing, HCP Channel Strategy and Engagement, Market Research, Analytics, and Operations

• Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; guiding the creation and monitoring of agency digital scopes of work and participating in the bi-annual agency evaluation process

• Managing applicable budgets

• Evaluating the revalidation of digital assets

• Implementing Safety Label Updates on promotional assets and ensuring compliance with Subpart E regulations, when applicable

• Partnering with the US marketing team in the annual Integrated Profit Plan process

• Demonstrating our Ways of Working values

• Conducting all activities in full compliance with our policies, values, and standards

Position Qualifications:

Education:

• Bachelor's Degree

• Master’s in Business Administration preferred

Skills needed:

• Minimum of 2 years in marketing, marketing communications, or marketing promotion of pharmaceutical products

• Demonstrated ability to execute a brand or customer marketing strategy

• Knowledge and success in cross-functional management and teamwork

• Strong knowledge of marketing standards

• Constituency management across organizational lines

• Excellent project management skills 

• Strong communication, presentation, and negotiation skills

• Agency management skills

Preferred:  

• Knowledge with the US oncology marketplace; ideally women's cancers

• Product launch or launch planning knowledge

• Working in an agile environment or scrum framework

• Market research knowledge

• Knowledge of our commercial, regulatory, and legal compliance policies

• End-to-end medical/legal (PRT) review and delivery process

• Veeva/PromoMats Knowledge

• SAP knowledge

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders).  Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.  This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

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