Directs all aspects of membership sales and member experience for the center including recruitment of new members, enrolling new members and renewals and supervision of assigned staff. Develops, plans and implements new procedures and methods to achieve strategic goals. Provides leadership to the Member Experience Director. Essential Functions: Implements membership strategies that promote recruitment of new members and renewal of existing members. Organizes assigned staff to support membership ... more details
Directs all aspects of membership sales and member experience for the center including recruitment of new members, enrolling new members and renewals and supervision of assigned staff. Develops, plans and implements new procedures and methods to achieve strategic goals. Provides leadership to the Member Experience Director.
Essential Functions:
- Implements membership strategies that promote recruitment of new members and renewal of existing members. Organizes assigned staff to support membership enrollment goals.
- Works with Member Experience Director to ensure center meets or exceeds membership and corporate membership sales goals via role playing, shadow branch tours and ongoing assessments.
- Recruits prospective new members and encourages previous members to rejoin by analyzing utilization reports, networking, outbound calling, and referrals.
- Work closely with Association marketing teams to initiate, develop and grow relationship with prospects and new members.
- Transitions new members from sales to service to ensure they are properly introduced and integrated into appropriate Y programs.
- Follows policies, processes, best practices outlined by the Association.
- Responds to and resolves elevated member concerns.
- Conducts ongoing assessment of staff functions to determine required core competencies and skills; and designs and implements training as needed. Recruits, hires, trains, develops, schedules and directs personnel as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
- Promotes membership enrollment in interactions with existing and potential members utilizing logistics to support phone, walk-in and web registration.
- Embrace, support and role model concepts of Listen First, Building Relationships Member Engagement and Healthy Lifestyles to all members.
- Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
- Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
- Leads the effort in the expansion of the Corporate partnership program through the identification of prospective companies and corporate member engagement.
- Coordinates with the business office and Member Experience Director as necessary on financial transactions as well as quality control issues.
- Leads assigned aspects of the YMCA Annual Campaign.
- Participates in staff meetings and Centers Cause-Driving Leader on Duty (CLOD) rotation.
- Provides direct supervision and leadership wo the Member Experience Director:
- Ensures a quality member experience that engages members and meet community needs;
- Provides support and on-site guidance as needed;
- Develops and retains staff through goal setting, work assignments, and ongoing feedback.
YMCA Culture & Cause Expectations
Our mission and core values are brought to life by our culture. Its who are, who we aspire to be and how we show up every day. We are cause-driven. We dont just show up, we show up with purpose. As a cause driven leader you are expected to be:
Welcoming-Accept neighbors eagerly, warmly, hospitably, and as equal participants.
Nurturing-To care for, support, and help develop through encouragement.
Hopeful-Take an optimistic or positive view of future outcomes.
Determined-To devote full strength and concentrated attention to the cause.
GenuineTo be honest and open in relationships with others.
- Bachelor's degree in related field preferred or equivalent combination of education and experience.
- Previous supervisory experience in new member sales preferred.
- Excellent personal computer skills and experience with standard business software.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
- Prefer knowledge of and previous experience with diverse populations.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
- YMCA Team Leader or Multi-team/Branch Leader certification preferred.
- CPR and First Aid certifications required within 30 days of hire.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
LANGUAGE SKILLS
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
SUPERVISORY RESPONSIBILITIES
May directly supervise part time and full time exempt and non-exempt employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; reviewing and approving timesheets; appraising performance; rewarding and disciplining employees; monitoring and updating all required staff certifications; addressing complaints and resolving problems.
COMPUTER LITERACY
Skills are essential in all of the Microsoft Office applications including Word, Excel, and Access. Ability to use these programs to lighten work load, develop reports and to automate procedures is very necessary. Ability to diagnose basic PC problems and to communicate those problems is very important.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
REASONING ABILITY
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand, walk, sit and talk or hear. The employee must occasionally lift and/or move up to 25 pounds.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
TRAVEL
Travel is primarily local between assigned centers during the business day, although some out-of-area and overnight travel may be expected.
The YMCA of Greater Houston provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by federal, state, or local laws.
