Job Abstract

Job Summary

Title: Senior Manager, Digital Marketing & Strategy (Sports)

Location:  New York, NY (Full-Time, On-Site)

Reports to: Chief Digital Officer

The Role:

Roc Nation, a Live Nation joint venture is seeking a Senior Manager, Digital Marketing & Strategy. As a member of the Roc Nation Sports Digital team, the Senior Manager will be the strategic lead for both Roc Nation Sports clients, as well as, owned and operated properties.

Responsibilities include digital publishing, content creation, partnership marketing, on-site capture, generating storytelling ideas and coverage plans, and being a day-to-day voice for Roc Nation Sports, as a brand. This position is a unique opportunity to help lead Roc Nation Sports’ efforts in an ever-evolving, critical space and work with all divisions of the company. The ideal candidate is a self-starter, highly strategic, resourceful, creative, entrepreneurial, and collaborative. Experience working with talent and a love for sports is preferred.

Responsibilities

• Digital & Social Publishing: Manage the day-to-day social media accounts of Roc Nation Sports and owned properties. Additionally, managing the day-to-day social media accounts of particular RNS clients. Create and manage content calendars and publish to respective social media platforms

• Tracking Client Narratives: Stay up to date with tracking the narratives of our athletes and our respective brand to inform our voice and optimize our digital performance, working with other members of the team to author it to life on a daily basis and extend it through the content we create

• Digital Property Management: Build and help manage client intellectual properties – social channels, websites, podcasts, etc.

• Content Creation: Identify storytelling opportunities on a daily basis ranging from low to high moments, news, and events that impact our clients and brand and translate insights into content plans & digital executions

• Creative Oversight: Seek out connections in the industry with creators, artists, shooters, collaborators, etc. that can collaborate and further our mission of storytelling around our clients

• Partnership Marketing: Grow athlete awareness, engagement, and social following through partner activations, collaboration with league/team stakeholders, amplifying media narratives, etc. Proactively offer value-add opportunities for Roc Nation Sports, clients, and sponsors

• On-site Coverage: Develop plans and execute on site for key Roc Nation events, client initiatives, community efforts, holidays, etc.

• Reporting & Analysis: Monitor assigned clients’ activities and performance on a routine basis to report with the internal Data and Analytics team. Detail success metrics and insights to recognize successes and advance the digital agenda

• Brand Partner Support: Collaborate with the Partnerships team to evaluate, ideate, and fulfill content, marketing, and digital activations for clients as part of brand deals

• Recruiting: Serve as an internal point-of-contact of digital marketing and creative expertise to assist in recruiting and signing efforts

• Paid Media: Maintain and track Roc Nation Sports paid media budget, in addition to running the paid ads

Qualifications

• A minimum of 5 years of combined work experience in digital content, a creative agency, sports-focused brand/league, athlete marketing, or a social media platform

• In-depth understanding of the creative arts, digital media, content creation, industry trends and new technologies

• Extensive knowledge of and passion for sports

• Excellent copywriting and creative skills; ability to execute under pressure for multiple use cases simultaneously

• Strong industry relationships and interpersonal skills

• Proficiency with Adobe Creative Cloud, leveraging photo and video editing software

• Strong analytical abilities and experience working with social performance tools, CrowdTangle, Google Analytics and/or similar platforms

• Experience working with content management systems, especially Wordpress

• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. #LI-Onsite

Note – Roc Nation benefits and policies differ from Live Nation.

The expected compensation for this position in NYC is:

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York City applicant might be paid. It assumes that the successful candidate will be in New York City or perform the position from New York City. Similar positions located outside of New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NYC Law, a potential new employee’s salary history will not be used in compensation decisions.

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Westchester County Human Rights Law. It is estimated based on what a successful Westchester County applicant might be paid. It assumes that the successful candidate will be in Westchester County or perform the position from Westchester County. Similar positions located outside of Westchester County will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the Westchester County, a potential new employee’s salary history will not be used in compensation decisions.