Job Abstract

*This is a hybrid role based out of our Bethesda, MD HQ.

*Up to 25-30% travel expected (will vary based on business need)

The Senior Director, Premium Conversion Brands serves as the business and brand leader focused on global growth of the company’s evolving brand opportunities. The ideal candidate leads efforts in defining the strategy and guest experience for cross brand and cross discipline efforts in a way that creates maximum profitbility. They will be instrumental to the success of Marriott’s new brand evaluation work and helping to grow and evolve the existing premium conversion brand portfolio. This candidate will drive cross brand strategies, products, programs, and experiences that enhance the owner, guest, associate and Marriott portfolio value. The position will organize, track, and manage the various brand initiatives, updates and communications efforts.

To enable this, the Senior Director will partner closely with a wide range of leaders within and outside of the discipline, and across HQ and continents. It requires strong relationship development and management as they will partner with Global Brand Leaders, Continent Brand Leaders, Global Development Leaders, and other key Consumer Operations partners to plan, develop, implement, and evaluate new and evolving brand opportunities, establish the brand strategy and multi-year planning, execute the strategy through cross-functional resources and manage the brand performance (as measured by key consumer metrics). Within this framework, the role is a key contributor toward the direction and growth of the premium conversion brands segment; participates in directing resources and key business partners to ensure adherence to strategic plans and business objectives; and manages budget and other resource allocation profitably as assigned.

CANDIDATE PROFILE

Education and Experience

• 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major AND 10+or more years’ experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance
  OR
• 12+ years of relevant professional experience in related function, demonstrating progressive career growth and pattern of exceptional performance
• Experience managing and defining transformational strategies for business units
• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
• An equivalent combination of education and experience may be considered

CORE WORK ACTIVITIES

• Stakeholder Management: Act as Brand Strategy Champion to stakeholders – Continent leadership, owners, franchisees, customers, executives and associates
• Builds strong relationships with continent teams and hotels to ensure the brand culture comes to life on property, driving pull-through of the brand promise

Brand Strategy, Performance Management and Global Priorities:

• Partner with VP to build out global product and portfolio strategy.
• Partner with Disciplines, Brand, and Continent Leaders to ensure ongoing alignment and execution against AMB and MEA brand priorities.
• Ensure strong measurement and performance monitoring of AMB and MEA Brands and work streams relevant to brands priorities to ensure effectiveness. This includes ownership for the development and management of the global brand and continent performance scorecard and may also include reviewing reports and financial statements to determine operations’ performance against budget.
• Educate and communicate on brand strategy, framework, positioning, voice and strategic pillars, competitive environment.
• Help develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goals.
• Represent brand in external forums (e.g.,GM conferences, owners’ meetings, Franchise Advisory Committee meetings, etc.) by reviewing / evolving brand standards and operations practices.
• Define brand performance metrics and recommend performance targets.
• Support AMB and MEA brand strategic planning process, brand initiative planning and tracking, and brand property initiative planning and execution.

Cross-Brand and Segment Wide Leadership:

• Partner with global brand leaders and VP to align cross brand efforts such as F&B foundational work, Learning and Development SME, global design review process, cross brand GM onboarding platform, credit card acquisition and benefit model ITR and guest experience rebuild in conjunction with global quality, brand ops and global brand leaders.
• Partner with Discipline, Brand, and Continent Leaders to align and execute against the respective goals of each initiative.
• For each initiative or workstream, ensure the development of a comprehensive and compelling strategy, create project plans, guide and engage

respective project teams throughout the project from kick off to implementation. Ensure strong measurement and performance monitoring of each initiative or workstream to ensure effectiveness.

• Support planning and content development for virtual GM summit.

Brand Management Support:

• Support various brand management initiatives to improve capacity and speed of development.
• May take a concept from initial idea all the way through to a customer-ready product or service

Strategy, Design & Development Brands:

• Develop related brand communication decks, timelines, project plans and other related resources to broadly communicate strategy.
• Develop and manage related project plans and timelines to ensure effective and highly organized approach to all brand initiatives and business priorities.
• Work as a subject matter expert to represent brands at cross brand and discipline meetings and work efforts.
• Work in both small and large multi-disciplinary project teams to build strategy, products and service that are beneficial to the company and to guests.
• Lead brand initiatives as assigned from research and concept development to operational deployment.
• Manage brand programs as needed and continually evolves and enhances program execution.
• Serve as a point of contact for continents and hotels as needed on core brand programs.
• Translate requirements into compelling customer driven and profitable product or service solutions.
• Deliver high quality design solutions and tailors global products and services.
• Develop training and communications materials. Document operating procedures and product specifications.
• Build exceptional models for developing programs, polished visuals, frameworks, storyboards, and prototypes as needed to best serve the project.
• Collaborate closely across brand, marketing, continent brand, design, and disciplines teams.
• Find ways to make complex information and interaction as simple as possible.
• Consistently meet project commitments, dates, and deliverables.
• Use systematic processes to solve service design or delivery challenges.
• Understand and navigate technical constraints and opportunities.
• Establishes project milestones and objectives.
• Ensure revenue and guest satisfaction goals are met.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.