Job Abstract

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Manager, Social Media Strategist

Do you thrive in the fast-paced world of social media and have a passion for travel? Are you a strategic thinker with a drive for data-informed decision making? If so, Expedia Group wants you!

As the Manager, Social Media Strategist you will be working closely and reporting to the Senior Manager, Global Social Media for Expedia Brand to develop and implement a winning social media strategy across multiple platforms and campaigns globally. You will be the trusted advisor ensuring our Expedia Brand social presence is engaging, inspiring, and drives business results.

What You’ll Do:

• Assist in developing social channel strategies driven by purpose and impact

• Partner with global social media team members to implement holistic vision for social media’s role in amplifying Expedia brand and messaging aligned to business goals

• Create strategic social briefs with content lead to deliver clear guidelines for campaign and communication priorities for brand marketing, partnerships, and creative teams

• Develop strategic recommendations on the day-to-day implementation of the social media strategy and BAU content across platforms (e.g., Meta, TikTok, YouTube, X, etc.) to build stronger social communities

• Supervise content calendars, publishing, and community management

• Monitor brand reputation and work closely with crisis communication response team and customer service teams

• Advocate brand visual identity and tone of social to create consistency across social for Expedia globally

• Stay up-to-date on the latest on pop-culture, social media trends, and identify opportunities to leverage new platforms and features

• Analyze social media performance metrics and social media listening to make data-informed recommendations

• Provide council to paid boosting social campaign performance, identifying areas for improvement and reporting on key results

• Track social media budget spending, ensure budgeted resources match priorities and resources effectively

• Collaborate cross-functionally with partners to deliver on shared goals and build relationships

• Maintain relationships with external platform partners, agencies and creators who support our social media efforts

• Foster a collaborative and creative environment across the team that is inclusive and respectful

Who You Are:

• Minimum 5+ years of experience in social media marketing, with a proven track record of success in a strategist role

• Experience in working on a global team with demonstrated experience across multiple regions preferred

• In-depth knowledge of major social media platforms and best practices, including paid boosting advertising strategies, and campaign and community management

• Familiarity with tools like Sprinklr, Microsoft SharePoint, and Keynote a plus

• Strong understanding of social media analytics and reporting tools, with the ability to translate data insights into actionable strategies

• Inherent understanding of Internet culture, social demographics, how to build community, and know how to show up on social in an authentic way

• Passion for travel and the tourism industry, with a keen understanding of regional and local market social landscapes

• Experience working in a fast-paced, dynamic environment

• A strategic thinker with the ability to develop and execute complex plans

• Experience with influencer marketing, particularly within the travel industry a plus

The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in West Hollywood is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience.  Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. 

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.