Help execute, actualize, and continuously optimize discount strategy across 7 brands for our NA Cluster Maintain a pipeline of discount optimization opportunities, innovative incentive opportunities & desired learnings. Leverage data and own analysis to define strategic pricing and discount opportunities. Oversee end-to-end AB testing process: set-up with channel owner, test monitoring, test analysis. Maintain documentation on business impact & message to appropriate stakeholders Tell the story ... more details
We’re hiring a Manager, Pricing and Discount Strategy to own and execute our strategic vision price and discount strategy. In this role, you will be responsible for optimizing pricing and discount strategies for HelloFresh Core and adjacent brands, with the goal of maximizing profitability while staying competitive. This position offers a unique opportunity to influence and drive HelloFresh's growth by shaping pricing and discount strategies, conducting tests, and collaborating with cross-functional teams to assess financial impacts and make data-driven decisions. The insights you provide will be critical in ensuring that we deliver a world-class experience for our customers and will help drive profitable, long-term growth for the business.
You will …
Help execute, actualize, and continuously optimize discount strategy across 7 brands for our NA Cluster
Maintain a pipeline of discount optimization opportunities, innovative incentive opportunities & desired learnings. Leverage data and own analysis to define strategic pricing and discount opportunities.
Oversee end-to-end AB testing process: set-up with channel owner, test monitoring, test analysis. Maintain documentation on business impact & message to appropriate stakeholders
Tell the story behind numbers to effectively communicate the implication of risks & opportunities and their impact on the business
Collaborate with Growth Marketing, CRM, Product, and Analytics on pricing and discount related initiatives to drive short and long term customer profitability
Maintain source of truth documentation on live pricing & discounts
Manage implementation of discounts & extra marketing tools related to pricing & discounting
You have…
Bachelor’s degree required, Master’s degree preferred in marketing, business or STEM-related fields (e.g. mathematics, engineering, computer science, economics, statistics, etc.)
4-6 years of professional experience in pricing strategy, consulting, analytics, or a subscription-based business model
Extensive experience devising and measuring the effectiveness of pricing strategies (including AB testing), with a proven track record from other data-rich business environments
strong analytical skills and advanced command of Excel, Tableau etc. SQL is a plus
Analytical experience working with digital business models and collaborating with marketing departments
Outstanding written and verbal communication skills with a proven ability to lead effective meetings and presentations with senior management
Prior experience with project management with the ability to lead multiple workstreams
A business background with a strong understanding of customer experience frameworks
Experience individually driving projects
A pragmatic, hands-on mentality to drive towards impact
You’ll get…
Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
Generous PTO, including sabbatical, and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Tuition reimbursement for continuing education
Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
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