Directs the strategy, development, execution and maintenance of all B 2 B and B 2 C digital and social marketing activities across the VNS Health Enterprise. Collaborates with VNS Health leadership/staff to create digital marketing strategies and tactics, digital content strategies and website development plans. Analyzes digital programs to ensure implementation of customer-centric digital best practices. Leads initiative to communicate the benefits and increase the utilization of digital and so... more details
Overview
Directs the strategy, development, execution and maintenance of all B2B and B2C digital and social marketing activities across the VNS Health Enterprise. Collaborates with VNS Health leadership/staff to create digital marketing strategies and tactics, digital content strategies and website development plans. Analyzes digital programs to ensure implementation of customer-centric digital best practices. Leads initiative to communicate the benefits and increase the utilization of digital and social marketing across the Enterprise. Also ensures digital marketing activities are fully integrated with respective Business Units, VNS Health Marketing, Corporate Communications, Sales and IT Initiatives, as appropriate. Collaborates with IT department to make sure all digital programs are compatible with existing infrastructure and data security requirements. Oversees relationships with vendors, including but not limited to Digital Agencies, Media Planning Agency and Social Media Management. Works under general direction.
Compensation:
$137,800.00 - $183,800.00 Annual
What We Provide
Referral bonus opportunities
Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life Disability
Employer-matched retirement saving funds
Personal and financial wellness programs?
Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care??
Generous tuition reimbursement for qualifying degrees
Opportunities for professional growth and career advancement?
Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities??
What You Will Do
Creates and implements B2B and B2C digital and social marketing plans and strategies and tactics, including but not limited to, online advertising, email marketing, including newsletters, and social media in support of the VNS Health Enterprise and key brand, sub brand, and/or program/service objectives. Builds and manages project plans for each digital marketing activity, including objective, goal, strategy, tactics and measurements to evaluate effectiveness.
Works closely with VNS Health leadership to define and develop digital marketing solutions. Provides digital marketing advice and guidance to various business units to ensure overall digital marketing effectiveness.
Leads design, development, execution, and maintenance of all VNS Health websites, including website redesigns, launches, related content, and functional and feature needs to ensure VNS Health achieves and maintains a category leadership position.
Collaborates with business and marketing leaders to ensure that digital and social marketing activities support business requirements and needs.
Monitors digital and marketing trends, social brand and category data; leads VNS Health in the ongoing understanding of the importance and potential of digital’s impact on business metrics.
Works to maintain and continually improve the Enterprise’s competitive digital position and footprint. Maintains up-to-date understanding of marketplace, including competitors’ digital footprint and social engagement. Identifies and assesses new digital opportunities for VNS Health.
Evaluates all digital marketing analytics/reporting; identifies effectiveness and/or gaps in the VNS Health digital marketing, social media and email marketing initiatives. Develops KPIs and monitors performance, adjusting strategies and tactics as appropriate in order to ensure goals are met.
Manages digital team (editor, producer and social media manager) in the execution of web maintenance, social media management and overall digital support.
Prepares and manages annual digital budget and monitors expenses against budget throughout year.
Oversees relationships with vendors, including marketing consultants and agencies.
Collaborates with IT department to make sure all digital programs are compatible with existing infrastructure and data security requirements.
•Participates in special projects and performs other duties as assigned.
Qualifications
Education:
Bachelor's Degree preferably in communication, marketing or business required
MBA in Marketing Preferred
Work Experience:
Minimum of seven years of experience in marketing including at least five years in a hands-on digital marketing role that included acquisition, conversion and retention strategies across all of the key digital marketing vehicles (paid and organic search, display advertising, social, CRM/email) Required
Demonstrated track record of success in providing analysis, strategic direction, and specific business recommendations to senior leadership on critical decisions Required
Experience in Web Product Management including the Web development cycle of Discovery, IA, Design, Development and QA Required
Solid knowledge of website analytics tools (i.e. Google Analytics) and ability to use MS Word, Excel and PowerPoint effectively Required
Experience managing teams responsible for content strategy, writing, editing and adaptation for social channels and platforms Required
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.